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Milan's Fasting Fashion

Milano Moda Donna, better known as Milan Fashion Week, kicked off February 22 – just as the Catholic period of fasting, Lent, began. But that didn't keep designers from going all out.

The run-up to Lent can be a riotous occasion in Milan, with costumed Italians heading into the streets to celebrate Carnival. This year, Milan Fashion Week followed in Carnival's footsteps and the city kept up the colorful flavor of the festival as designers showcased their Autumn/Winter 2012 wares.

Vibrant stage settings, including a purple rug at the Prada show and flower-topped columns at Jil Sander, added a lively backdrop to many otherwise mature-toned shows.

Black remains the color of the day in many designers' collections, with subtle neutrals and pale lace to keep things from getting too dark. Not to be mistaken for boring, the designs came adorned in sequins and jewelry – small sparkles that jazzed up the rather subdued styles, embellishing them with a unique touch.

The color palette reflects Milanese style well – no need to overdo it or appear quirky, the luxury designers showing at Milan Fashion Week take their work seriously.

And just because it's a winter showing doesn't mean the models came bundled up; sleeveless dresses and shorts were out in force, suggesting either hopes for a mild winter to come or a trust that these elegant pieces can be combined with thicker layers to stay warm.

Either way, the clothing come out of Milan Fashion Week reminds us all that when it comes to style, there's no need to fast. With DHL's GoGreen supply chain options for the fashion industry, design houses already have the chance to stay lean.

For more on DHL's GoGreen services for the fashion and retail sector, have a look hereExternal Link.