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Backstage with FYODOR GOLAN

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The brains behind FYODOR GOLAN take you behind the scenes at London’s Fashion Fringe.

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The winners of the 2011 Fashion Fringe competition, the two men behind FYODOR GOLAN well know the difficulties of starting a global couture house in this day and age. “We always know that the fashion industry always looks very clean and glamorous from the outside, but behind the scenes, it’s manic, it’s insane,” they told DHL Express from behind the scenes at London Fashion Week.

Take a look at the insanity that is preparing a catwalk collection as we go backstage with them in this unique video and hear from the horses’ mouths just how necessary it is for a small enterprise to have the support of a team of global logistics experts as they get their exciting start-up off the ground.

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