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Japanese Fashion Finds Its Footing

Mid-town Tokyo was alive with design this week as designers from near and far came to Japan to showcase their latest collections as part of Mercedes-Benz Fashion Week Tokyo.

In just its second season with Mercedes-Benz as a sponsor, Japan Fashion Week seems to have found its footing, with a lively mixture of homegrown and international brands out on the runways.

The diversity brought a lively blend of mens' and womenswear to the stage, including several future/classic styles presented by Japan’s young and up-and-coming designer, Yuima Nakazato. Featured as the ‘Mercedes-Benz Presents’ designer, Nakazato unveiled an unusual mens collection in striking neons contrasted with black, a collection he claims was inspired by new Mercedes-Benz vehicles.

A Degree Fahrenheit stuck to a more classic style, pairing neutral colors with timeless designs that eventually won the DHL Designer Award for their designer Yu Amatsu. The DHL Designer Award recognizes emerging designers with a strong international potential by providing logstics support equalling 500,000 yen. The aim is to help the designers expand their brand abroad and Amatsu seemed the perfect fit, considering his previous award-winning showings in New York.

“This award will be a new start for me to become more active in my future global activities.” Amatsu said. At DHL, we definitely agree. Amatsu has ambitious plans to expand his brand and we're happy to help make that happen.

For more on DHL’s role in the fashion industry, have a look at our Facebook fan pageExternal Link.