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We Are Handsome in Sydney

Sun and sea are integral parts of life in Sydney, and nowhere is that more apparent than at the recent Mercedes Benz Fashion Week, where the runways were a sea of flesh as swimwear designers took to the stage.

Australia's urban surf capital played host to Mercedes-Benz Fashion Week recently, where local designers had the chance to show off their latest creations to an international audience. The designs ranged from evening wear to swimwear but there was one thing in common at each of the shows: a Sydney-specific love of skin.

From a one-shoulder floor-length seafoam green gown to yellow short jumpsuits to string bikinis, the designs out on display proved a nice compliment to the sun-kissed skin of the models. And gave voice to the well-earned reputation as the swimwear capital of the south.

A hotbed for swimsuit designers, Sydney is also home to the popular design duo We Are Handsome, whose bathing suits were applauded out on the catwalk and have been seen in magazines the world over after the team won the 2011 DHL Express Fashion Export Scholarship.

Designers Indhra Chagoury and Jeremy J Somers won the scholarship valued at $10,000 AUS in order to help realize their business plans to expand abroad

“Winning the DHL Express Fashion Export Scholarship has enabled us to ensure that taking the brand beyond Australia is done safely and with ease. Exporting is a detailed and crucial part of any international business and the support and mentoring from the DHL Express team has been absolutely invaluable and has taught us more than what we could have done going it alone,” said Somers.

“I would strongly urge any designers with international dreams to enter. It has been one of the best decisions we have made,” added Somers.

Emerging Australian designers interested in submitting their applications for the next export scholarship can find full details and an application form at http://www.dhl.com.au/en/about_us/events/runway_to_the_world.htmlExternal Link