That's a Wrap! at Berlin Fashion Week
Now celebrating its 13th successful season in Berlin, Mercedes-Benz Fashion Week has proven itself a top-notch venue for international designers eager to be seen on the European stage.
Long regarded as the avant-garde capital thanks to frequent displays of black, leather, and unusual garment forms both out on the street and on the runway, Berlin's fashion tastes have really grown up if the latest collections out on the catwalk in July are any indication.
The runway events held near the Brandenburg Gate as part of Mercedes-Benz Fashion Week featured 72 designers from 15 countries – including several who took part in a special showcase on up-and-coming fashion out of Africa. These emerging designers joined trend-setters like Japanese-born Yu Amatsu of A Degree Fahrenheit in using Berlin as a launching pad into Europe.
“Berlin continues to evolve into the destination for discovering the brightest new fashion talent,” says Jarrad Clark, Global Director Production, IMG Fashion Events and Properties.
That comes, in part, from the annual “Designer for Tomorrow” competition, which this time around saw Stella McCartney among a jury of nine charged with choosing the next big thing. London-based, Romanian-born Ioana Ciolacu Miron fought off competition from emerging designers from all over Europe with her Paradox collection. Her multi-cultural influences are a testament to the international nature now influencing Mercedes-Benz Fashion Week Berlin, a sharp contrast to the avant-garde days of yore.
Also unique to the schedule of shows this year was Finnish newcomer Satu Maaranen, whose “Garment Landscapes” collection made its way out of Helsinki and onto the Berlin stage thanks in part to DHL. In a show presented by Mercedes-Benz and Elle, Maaranen showed the skills she honed as a textile print designer for Marimekko with unusually patterned suits. Replete with brimmed hats fit for a queen, the garments shot a burst of color into the otherwise darkened show hall.
Now in its thirteenth season, Mercedes-Benz Fashion Week Berlin, has also developed a collection of regulars, including many German-based designers eager to show off on their home turf. Chief among them is Michael Michalsky, whose STYLENITE event at the Berliner Tempodrom tops the list of celebrities and fashionistas alike – and which DHL happily supports as Official Logistics Partner.
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