Export Finalists Announced
Three finalists of the career-catapulting 2013 DHL Fashion Export Scholarship for emerging designers from Australia have been announced.
Now down to three finalists, the fourth annual DHL Fashion Export Scholarship offered by DHL Australia to emerging designers, is gaining a lot of attention ahead of the opening of Mercedes-Benz Fashion Festival Sydney. Though the winner will be announced just after the Autumn/Winter 2014 shows, which end August 24, the final three – Kahlo, Lui Hon, and West 14th, are already turning heads with their designs.
“The DHL Fashion Export Scholarship finalists are an incredible representation of Australian design talent. The three brands, Kahlo, Lui Hon and West 14th were selected based on being true to their style, Australian made as well as having a sound international expansion strategy,” said Fay Nwokobia, Head of Asia Pacific, my-wardrobe.com, and one of the judges for the competition.
It's a lucrative win for up-and-coming designers with business acumen. Although the requirements include being in business for less than four years, the labels need to have strong business plans for launching their brands abroad. By offering a money-can't-buy tailored export mentoring, an international shipping credit to the tune of AU$10,000, and an exclusive chance to meet buyers from my-wardrobe.com, an online retailer based in the UK, the program helps its winners get their feet solidly on the ground as they branch out to global buyers.
Previous winners, including We Are Handsome and Bec & Bridge have seen their careers catapulted into the limelight globally, as We Are Handsome discovered when the swimwear designers were recently nominated for the WGSN Global Fashion Awards 2013. Haryono Setiadi (formerly An Ode to No One) has also seen great success as the high-end detailed collections now feature in leading fashion markets including New York and China.
“Our finalists have enormous export potential and we are delighted that the DHL Fashion Export Scholarship can provide a launch platform and a channel to share our in-depth understanding of the process of international shipping to help designers send their collections overseas and achieve international fashion success,” said Gary Edstein, Senior Vice President of DHL Express Oceania, adding that DHL Express is proud to partner with many brands and businesses in the fashion industry.
DHL’s commitments to driving fashion exportation range from providing opportunities for up-and-coming Australian designers, to being the Official Logistics Partner for IMG Fashion’s global event series, Mercedes-Benz Fashion Week, including the Mercedes-Benz Fashion Festival Sydney from August 21-24, 2013.