No Nonsense in New York
Fashion Week returns to New York, the city that started it all half a century ago.
The longest – and longest-running – fashion event of the season, Mercedes-Benz Fashion Week New York had its final curtain call for the Spring 2014 collections September 12. With nearly 90 designers from 30 countries showing over the course of the week, the tent near Lincoln Center bustled non-stop.
For the sixth year in a row, DHL had their hands in on the action, delivering everything from the haute couture creations seen out on the runway to the transport of equipment to and from the catwalk venues. As Official Logistics Partner to the event and part of the team of backstage heroes, DHL used its global network, including a unique helicopter transport from JFK to Lincoln Center, to make Fashion Week an event to remember.
“Behind the glitz and glamour of the red carpets and the runways is an incredibly demanding schedule and DHL excels at meeting our requirements for timeliness and cost efficiency,” said Jarrad Clark, Global Creative Director for IMG Fashion Events and Properties.
“Its worldwide network, knowledge and experience of the fashion industry and local customs procedures have proven invaluable during Mercedes-Benz Fashion Week.”
Although this expertise is supremely useful for both small boutiques and large corporate retailers on an everyday basis, it's vital for those designers showing their wares out on the catwalk.
The masterpieces shown at Fashion Week are often one-of-a-kind garments, hand-sewn in design studios around the globe before they're shipped to New York for the shows. On-time arrival is a must, as is knowledge of the customs processing procedures in each country. As samples, they are not only one-offs, they fall into extraordinary customs categories.
With DHL's expertise and its behind-the-scenes presence at over 30 Fashion Week events in 15 countries, designers rest easy knowing their shows, including those at Mercedes-Benz Fashion Week New York, go off without a hitch.