Fashion Unleashed At London Fashion Week
As designers flaunt their latest fashions on the runways of London, the people working to get those garments off the catwalk and onto the backs of consumers are discussing some serious supply chain innovations.
The report Fashion Unleashed: supply chain innovation is everything made its debut at the start of London Fashion Week in September, the perfect place for industry insiders to meet and discuss what the future has in store for the retail industry.
With lead times between seeing designs on the runway and getting them into stores ever shrinking, retailers and manufacturers in the fiercely competitive fashion industry need to have a supply chain that is as sophisticated as its customers, who generate unpredictable, 24/7 demand.
In response to these rapid changes in demand enabled by the internet and growing spending power, fashion retailers and manufacturers are re-thinking their supply chains to accommodate the volatility that the fashion sector is experiencing. Fashion unleashed takes a look at how supply chains can handle the new complexity brought on by shortened product life cycles, fragmented sales channels and escalated service demands.
Based on an industry-wide survey and content from roundtable discussions with global industry leaders like Debenhams, Hunkemöller, IC Company, Keen Footwear, Levi Strauss & Co and TOM TAILOR who took part in a Fashion Masterclass earlier this year, the report gives an inside look at how companies are preparing for the changes to come.
Because although London Fashion Week has only just begun showing the designs for Spring/Summer 2014, consumers are already impatient for those sparkling new duds to get off the cutting room floor and into their hands.
To download your copy of Fashion Unleashed, go to: http://supplychain.dhl.com/fashionagility2013.