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Milan Fashion: A Worthwhile Investment

Milano Moda Donna set the spring/summer 2014 style trends in September

Italy is known as the native home to the luxury goods industry – the birthplace of not only the world’s top tailors and couturists, but also the home to design studios for the world’s best-loved brands.

"In Italy there's a quality of workmanship which doesn't exist elsewhere. And if you're looking for an excellent product you have it made in Italy," Toni Scervino, chief executive of fashion house Ermanno Scervino told Reuters news service.
Designers from Prada and Giorgio Armani to Emilio Pucci and Bottega Veneta have roots in the European fashion capital, which is what makes Milan Fashion Week such an exciting event to behold. No matter where these fabulous designers may presently be calling home, they all return to Milan for an action-packed week to showcase their women’s collections.

For the Spring/Summer 2014 shows, that meant six days of catwalk couture, with 74 official shows in total, drawing a crowd of an estimated 15,000 to the northern metropole. As the trends showcased in Italy become go-to standards for designers and buyers around the world, it looks like Spring/Summer 2014 will be both colorful and well-cut, with asymmetrical, belly-baring patterns the norm.

It’s not just the old-school arbiters of creativity that are setting the season’s style trends. As part of the Milano Moda Donna shows in September, a group of 16 young designers got their own showcase, showing off their creative ideals for next season’s trends to buyers and media alike.

A key driver of the Italian economy, fashion – including clothing, footwear and leather goods – is forecast to have a turnover in 2013 of nearly 59 billion Euros. Chief among the contributors to the boom is the luxury goods industry, which is seeing a boom not among the locals, but among the new elite in emerging economies like China and Brazil. That’s why having the support of a global logistics team like DHL, who can get the clothing and accessories out of studios and warehouses in Italy to the consumers around the world at the speed of fashion is so vital to keeping business running smoothly.


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