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Designers (Still) Living the Good Life in Milan

Italians have a well-earned reputation for appreciating the finer things in life. Nowhere is that more apparent than in the designs recently on display at Milan Fashion Week.

Designers combined sheer pastels with fluid, lightweight fabrics to create the feminine look one would expect of a spring/summer collection. Intricate embroidery added a unique touch to the dresses out on display, like those by local favorite Miuccia Prada, who stitched white flowers on kimono-like dresses.

This hand-stitching showcased the value of craftsmanship, a trait for which Italian fashion is well-known. It also gave the designs an original feel, one not easily replicated by the fast fashion houses that are currently flooding markets.

It’s those small details that are making all the difference in Italy, home of many of the world’s luxury goods makers. In austere times, a timeless, wearable look is required to keep consumers interested. But high design has to be accessible as well.

"Our work as designers is to suggest what people wear. What's the point of showing 30 pieces that don't go into the stores?" Giorgio Armani asked reporters after his show.

And that’s where DHL comes in: bringing those designs off the runway and into stores. Whether the garment’s life cycle began in Italy or Indonesia, DHL is helping fashion houses bring their clothing to consumers around the globe.

For more information on how DHL is assisting the fashion industry around the world, have a look at our solutions page here:
http://www.dhl.com/en/logistics/industry_sector_solutions/fashion_logistics.html