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It Doesn’t Matter in Istanbul

Still in its infancy, Mercedes-Benz Fashion Week Istanbul put on a fabulous show when it set up shop in early October at the Kurucesme Arena directly on the shores of the Bosphorus.

It’s what’s on the inside that counts - No matter the size, DHL can deliver
The venue was new for Turkey’s most prominent fashion event, providing the stunning cross-continental backdrop that feels appropriate for the largest fashion event in the Middle East – and the first Mercedes-Benz Fashion Week to come to the region. With more than 40 burgeoning and established local designers participating in the five-day affair, Istanbul gave the world a look at the diversity that’s trending in Turkey and the surrounding countries.

As Official Logistics Partner for the second consecutive season, DHL helped deliver the star-studded event, and in doing so, gave designers and guests alike a boost. With the “It Doesn’t Matter” exhibit inside the tent, the DHL team showed that the size of a package is no matter – it’s what’s inside that counts.

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