It Doesn’t Matter in Istanbul
Still in its infancy, Mercedes-Benz Fashion Week Istanbul put on a fabulous show when it set up shop in early October at the Kurucesme Arena directly on the shores of the Bosphorus.
The venue was new for Turkey’s most prominent fashion event, providing the stunning cross-continental backdrop that feels appropriate for the largest fashion event in the Middle East – and the first Mercedes-Benz Fashion Week to come to the region. With more than 40 burgeoning and established local designers participating in the five-day affair, Istanbul gave the world a look at the diversity that’s trending in Turkey and the surrounding countries.
As Official Logistics Partner for the second consecutive season, DHL helped deliver the star-studded event, and in doing so, gave designers and guests alike a boost. With the “It Doesn’t Matter” exhibit inside the tent, the DHL team showed that the size of a package is no matter – it’s what’s inside that counts.