Skip to content
Skip to service links: contact, tools, help, the group
Skip to search
Skip to main navigation
Skip to sub navigation
Skip to Footer with links to masthead, print, email a friend and disclaimer

Tokyo designs as diverse as the city itself

Japanese style never disappoints, and the Spring/Summer 2013 collections shown in Tokyo last week are no exception.

Despite a plethora of original designers on the Japanese chain of islands, Mercedes-Benz Fashion Week Tokyo is still receiving woefully little press attention. Which is a shame, considering the delightful haute couture and playful pret-a-porter seen on the ramp in Tokyo last week when the city hosted the Spring/Summer 2013 collections.

With 41 participating brands, the week-long fashion event played host to a compendium of styles, so varied no singular adjective can describe the looks on display. If Tokyo were a reliable trend indicator, then Spring/Summer 2013 looks to be as diverse and avant garde as the city itself.

Designers on tap for this year included Johan Ku, afterwards, and beautiful people, showcasing the wide, unique range of both local designers and up-and-comers from around the globe. The shows hit their peak with the tweed run, an attendee favorite that sees Tokyo's finest getting dandied up like old-school British gentlemen before hitting the streets.

Also out for the shows was Japanese wunderkind Yu Amatsu returned to his native Japan to launch the brand “A Degree Fahrenheit,” in 2009 after spending several years working for major labels abroad. The move paid off with the young designer attracting quite a bit of attention after being chosen for the Shinmai Creator's Project. Last year, that attention included being awarded a DHL export scholarship giving him a freight credit and vital business training in how to get his designs overseas.

Working with new, small designers is just one of the ways DHL is helping set style trends in Japan and around the globe. For more looks from the catwalk and to see what DHL is up to at each Fashion Week, become a fan on our Facebook page here: Link / New Window