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Celebrating 30 Years in Russia

As DHL celebrates 30 years in Russia, the company’s 4th annual design competition takes on special meaning.

4th Annual Design Competition in Moscow
 
In what’s become something of a Mercedes-Benz Fashion Week Russia tradition, Official Logistics Partner DHL hosted its own runway event on Saturday, October 27, 2013 as part of the main festivities in Moscow.

The catwalk strut is a culmination of a months-long competition aimed at supporting young designers in the country. After judges representing DHL Express Russia, Mercedes-Benz Fashion Week Russia programming director Elena Kuletskaya, fashion designer Dasha Gauser, Mercury top managers and famous fashion bloggers and journalists narrowed the field to five, the finalists got their chance to shine.

After creating both mens’ and womenswear in DHL yellow and red, the designers presented their interpretation of the “Speed of Yellow” at an invite-only affair that let the audience be the judge of who’d captured the DHL spirit best.

4th Annual Design Competition in Moscow
 
Finalist Angelika Gruzdeva presented a diversity of dresses, from embroidered chiffon to unique printed textiles to firebird-inspired fabric-painting. Nadezda Vornakova was inspired by traditional Russian khokhloma paintings, combining the colors of DHL in accents like caps and insets with knitted wear.

Victoria Sokolova presented her menswear collection, a modern mixture of solid colors and geometric shapes. Olga Polyakova employed bold colors in eye-turning cocktail and evening gowns in shiny sateen and romantic chiffon.

Still, these unique designs weren’t enough to outpace winner Sitora Makhmudova, who used the DHL logo in her accessories: necklaces, bracelets and large earrings. The audience’s vote gives Makhmudova another chance to shine, as her collection may be presented as part of the official events next season.
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