DHL has been handling logistics for top German design Michael Michalsky's fashion label for more than two years. This year the world's leading logistics company is working behind-the-scenes to help deliver Michalsky's collection to Berlin's Friedrichstadtpalast for the designer's "StyleNite" on January 22 as part of Berlin's Fasion Week.
Michalsky and DHL have also joined forces in an advertising campaign that features an exclusive and unique Michalsky-designed "DHL Collection." The designer's DHL-style haute cuouture is made of truck tarps and packaging materials. “We are proud to have inspired Michael Michalsky to create this exclusive DHL collection and to have gained him as an advertising partner. This campaign and our repeated involvement in the Berlin Fashion Week not only underscore our competency in fashion logistics but also demonstrate our ability to develop innovative solutions and concepts,” Wolfgang Giehl, Head of Corporate Brand Marketing at Deutsche Post DHL, explains. This year’s Michalsky show will stream live on a website specially set up for this purpose by DHL – one of the highlights of the joint advertising campaign.