DHL Delivers Lotus F1 Team to Singapore
With the European leg of the 2013 Formula 1 season over and less than two weeks to get the world’s number one race series to the floodlit Marina Bay Street Circuit in Singapore, both DHL & Lotus went into logistics overdrive.
“It’s a rush in terms of logistics,” says Lotus F1 Team Principal, Eric Boullier.
Lotus brought all their equipment back to home base in the UK for inspection and maintenance at the end of the “European season,” explains Boullier. “At the same time we had a second team preparing the sea freight, airfreight, late airfreight and very very late freight to make sure everything is in place when the team arrives in Singapore.”
And that’s where DHL came in. “With their global network they can pull all the stops and push everything through customs for us and they track all the items through,” says Derek Rogers, Lotus F1 Team Head of Logistics .
Lotus knows that they can count their partner’s proven track record in motorsports logistics. “We know that if the plane leaves Sunday than we have everything in Singapore at 9 o’clock on Tuesday morning, which allows us to plan,” says Race Team Coordinator Geoff Simmonds. “Because F1, as with many businesses, is all about planning and knowing, there’s no point in having stuff coming out too late if you can’t fit it on the car to run the first session.”