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Formula E Goes on the Road

The Formula E Championship may be set to hit the downtown streets of 10 major cities around the world beginning in September next year, but it is already out on the road on a promotional tour – delivered by DHL.

DHL and the FIA Formula E Championship announced their partnership on the occasion of the unveiling of the world’s first fully-electric race car –the Spark-Renault SRT_01E Formula E car – at the International Motorshow in Frankfurt (IAA) on September 10. Although the races won’t start until just under a year from now, Formula E is already on a world tour to promote a sustainable future and generate excitement for the new motorsport.

 
DHL will be delivering the Spark-Renault SRT_01E Formula E car to road show events and tests around the world in 2013 and 2014. The tour of the Spark-Renault SRT_01E Formula E car kicked off in Frankfurt, continues at the DHL Headquarters in Bonn, Germany from September 23 through to October 4 and from there it will travel to Italy, Monaco, Paris and Tokyo over the last few months of 2013. 2014 a number of test runs are planned as part of the Formula E World Tour in the Middle East, South America and North America, Asia and Europe.

Both DHL and Formula E have a shared vision: to promote a sustainable future and accelerate research and development around e-mobility. Electric technology plays a key role in DHL’s city logistics planning and the company continues to invest in this technology around the world. The company’s global sustainability program – GoGreen – aims to improve the carbon efficiency of its own operations as well as those of subcontractors by 30% compared to 2007 by the year 2020.

A spark is needed to bring electric mobility to life and to the people, showing them what the new future alternative drive system can achieve. DHL and Formula E are actively shaping the future of mobility and fostering both a pioneer spirit and cutting edge technology. The global road show will shine a spotlight on this new journey and hopefully excite the world!