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RWC 2011 Recap: Headlines and Highlights

The rugby-mad island nation of New Zealand – alone a “stadium of four million people” – played host to the Rugby World Cup 2011. DHL was proud to join the team as Official Logistics Partner. With 12 venues covering 11 cities across the country’s north and south islands, the world’s largest rugby union event presented a logistics challenge that required an experienced team with a pragmatic game plan, a strong front row and a can-do spirit.

Tons and tons…

Twenty teams qualified for the championship, arriving in the Kiwi nation with some 100 metric tons of equipment. With 12 venues and even more training facilities, DHL moved 800 cumulative metric tons of team equipment around the country, covering nearly 100,000 kilometers in the process.

We not only worked hard to make sure the players had what they needed at each match, we also made certain that fans got their coveted match tickets both before and during the 26-day tournament. All told we distributed 1.4 million tickets and 500,000 match programs.

On top of that, our DHL Live Site at Darling Harbor in Sydney brought the action on the pitch live to over 62,000 fans in neighboring Australia.

We also put our Express team to the test, handling the sensitive delivery of the anti-doping samples post-match to the accredited Sydney laboratory.

All in all it was an ambitious task to take on, but one that we welcomed, working hard to come away with a ‘W’ in the end. It was an amazingly memorable experience – a chance to be a part of Rugby’s homecoming in New Zealand, engage rugby fans, customers and our employees, and showcase our innovative logistics strength to the world.

Highlights in Brief

  • 20 teams
  • 100 metric tons of equipment
  • 400 domestic team freight movements
  • 48 match ball delivery winners
  • 100,000 personalized fan messages
  • 1.4 million match tickets
  • Over 133,000 overseas visitors attended the games
  • 200,000 celebrated at the main Auckland fan zone on Opening Night
  • Over 120,000 people walked the Auckland Fan Trail to the stadium
  • Over 62,000 fans at DHL Live Site at Darling Harbor in Sydney
  • Nearly 2 million watched final in New Zealand (largest TV audience in NZ history)
  • 18 million watched final in France (third highest TV rating for a rugby match in French history)
  • Over 3.2 million Australians watched the Australia v New Zealand semi-final
  • 17.5 million unique visitors from 228 countries at the official RWC website, www.rugbyworldcup.comExternal Link / New Window – 25% more than during RWC 2007
  • 1.4 million likes at the official RWC Facebook page, Link / New Window