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A Performance Boosting Partnership

In the race organizer’s recent Mid Race Report, Volvo Ocean Race 2011/2012 praised its partnership with DHL.

IAN ROMAN/Volvo Ocean Race
DHL’s role as Official Race Logistics Partner gives them a platform to showcase the company’s expertise on a scale like no other.

DHL, the global market leader in the logistics industry, is far more than just a Race Partner – they are integral to the running of the event and have had staff embed¬ded with organizers long before the start in Alicante in October 2011.

The Race simply could not exist without a top tier logistics partner and the global reach of the Volvo Ocean Race fits the global customer base and profile of DHL.

The Volvo Ocean Race has been described as the Everest of Logistics, with the current edition requiring a ‘leap¬frog’ strategy that sees two identical sets of sea freight shipped around the world on different routes to ensure the 10 host ports are ready in time and competing teams and organizers have everything they need to run the event.

The unpredictable nature of the event has thrown new challenges regularly, with DHL called on to deliver masts and other replacement parts, to charter ships and run on-the-ground logistics operations in remote locations at in¬credibly short notice.

“The race is a perfect fit for us,” said Andreas Boedeker, DHL’s Executive Vice President, Global Head of Ocean Freight. “Ocean racing requires core characteristics such as teamwork, passion, speed, technology and a can-do-spirit. These values also boost our performance at DHL.”

So DHL’s involvement in the Race is about more than just safe delivery.

DHL has activated at every stopover with local staff and customers, while even using the Volvo Ocean Race to host conferences. The company also devised and runs the DHL Shorecrew Award, which is given after each Leg to the unsung heroes whose work ensures that the teams can give their best out on the racetrack.

DHL’s global Partner Program also includes Formula 1™, IMG Fashion, Manchester United and the Leipzig Gewandhaus Orchestra.

Volvo Ocean Race 2011-12 Mid Race Report

Read more about the partnership hereExternal Link