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Customer Innovation Workshops – Share best practice and create new value

DHL understands that innovation must always be customer focused. The company innovates best by:
  • Listening to customer needs
  • Proactively sharing best practice and solution information across various sectors and industries
  • Collaborating with DHL solution experts
With Customer Innovation Workshops, DHL seeks to bring its relationship with each participating customer to the next level. These workshops provide the opportunity to share best practice, explore industry and cross-industry use cases, and glimpse the future of logistics. In the Idea Generation Workshops, the customer and DHL are jointly engaged in developing ideas for new products, services, or processes. No creative idea is too big or small. What‘s important is customer satisfaction with the outcome – the creation of new value.

Innovation is the ability to deliver new value to a customer. After all, it is not innovation until the customer says it is.” Jose Campos, Founder, Rapid Innovation

Trend Workshops aim to provide a deeper insight into the DHL Trend Research approach. In collaboration with DHL experts, customers define their own customized trend radar, based on their specific industry requirements.

All workshops are delivered by professional moderators and take advantage of various innovation methodologies, each of which has been successfully used by other companies in other industries. Revolutionary examples include Design Thinking and Blue Ocean.

DHL’s aim is for each customer to succeed and be ready for the future. Participating in an Innovation Workshop gives deep insight into DHL’s capabilities and starts the customer-led process of developing logistics solutions for the future.

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