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Logistics 2050 – From Science Fiction to Reality

“The only limit is our imagination”

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Innovation Day 2012

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Innovation Day 2012

Innovation Day 2012

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Keynote speech

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A computer hacker, a neuro-scientist, and a female rabbi led an energetic discussion at the DHL Innovation Day – along with scientists and economists from around the world. The result: unexpected solutions and new questions.

On March 15th the fourth DHL Innovation Day took place. It was a day dedicated to bringing together people from all around the world to discuss new ways of thinking and working. It was hosted at the Innovation Center in Germany, by Solutions and Innovation, and attended by some 200 DHL customers, partners and other futurists.
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InnoDay 2012 in pictures

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Awards Winner

Awards Winners

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Awards Winner

Awards Winners

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Awards Winner

Awards Winners

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Awards Winner

Awards Winners

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Speeches

Speeches

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Speeches

Speeches

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Speeches

Speeches

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Speeches

Speeches

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Discussions/Presentations

Discussions/Presentations

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Discussions/Presentations

Discussions/Presentations

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Future was the prevalent topic. How did people in the past envision the future, and how do these models differ from current ideas about the future? What does the future hold for us and how will present views and practises be viewed in hindsight? These and other exciting questions regarding the world of logistics were explored in the speeches given by guest speakers and discussions with the audience and panel members throughout the day.
 

FACTS AND FIGURES

  • 200 persons attended the DHL Innovation Day 2012
  • 2008 was the first year the group ran the DHL Innovation Day
Award winners:
  • Most Innovative Customer: Renault
  • Most Innovative Employee: Frank Josefiak (Agheera)
  • Most Innovative Junior Scientist: Dr. Tobias Reggelin
  • Most Innovative Senior Scientist: Dr. Lauri Ojala

3 panel discussions explored different topics:
  • How will technology influence our lives in 2050?
  • "Beam me to the future" – Can material be intelligent?
  • "How will societal changes affect the use and acceptance of technology in 2050?"
The DHL Innovation Day 2012 was an inspiring and successful day. All of the participants took the opportunity to connect, share ideas and think about new ways to solve the logistics problems of today and tomorrow. The team at Solutions & Innovation looks forward to seeing everybody again next year!

Panel Discussions

Technology influences

How will technology influence our lives in 2050?

Digital revolution is a burning topic today and is believed to be the main driver for societal and business change. In fact, transition to the Information Age has essentially changed the way the modern society is functioning, driving the creation of new business models and practices.

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From a business development perspective, boom of internet technologies and a strongly marked direction towards virtualization have resulted into the move to the online social media marketing strategies and eCommerce.

Changes on the consumer level have been immense, making the lifecycle of new products every time shorter and pushing companies to come up with new innovative “smart” products.
Such examples as: trying on digital clothing, or making up your own perfume online are just a few possibilities of the digital world today. Another aspect of it is social networking, which has become an integral part of everyday’s life and a common way to keep track of friends and to meet new people. Should it be for profession or personal purposes, different social networks will be helpful to find the correct people in the correct place. Facebook, Google+, Couchsurfing, InterNations, Pinterest, Duego, Orkut are just a couple of examples.


Generally speaking digital trends have embraced all spheres of life and business, turning into the critical aspect to build excellence on. For this reason, new digital-based strategies and possible future scenarios are the discussion focus for many companies and Deutsche Post DHL is no exception.

Chief Executive Officer DHL Parcel Germany

Dr. Andrej Busch has been CEO of DHL Parcel Germany since January 2011. He is also a member of the Supervisory Board of Postbank Filialvertrieb AG. Prior to this time, he was a member of the Divisional Board PARCEL of Deutsche Post AG for four years, during which time he was responsible for marketing.

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Dr. Busch worked as a management consultant in the Düsseldorf office of McKinsey & Company, Inc. starting 2003. He left the prestigious management consultancy as an associate principal (senior project manager) in early 2007 to join his new employer Deutsche Post DHL where he assumed duties on the Divisional Board of DHL Parcel Germany.



Prior to this, he studied law in Passau, Würzburg, Melbourne and The Hague. He received his doctorate from the Julius Maximilian University of Würzburg in 2003.

Product Director at MyParfuem



Mr. Schulz has a lot of experience in the private enterprise. He studied International Business Administration at the Hogeschool van Arnhem en Nijmegen with focus on International Finance & Accounting, International Economics and Project Management. After that he worked for several companies like IBM and Mercedes Benz to enhance his knowledge.



Since August 2011 he has been Director of MyParfuem, an eCommerce company that enables their customers to create their individual perfumes.

RFID-Visionary


Sanjay Sarma is a Professor of Mechanical Engineering at MIT. He founded the Auto-ID Center at MIT and developed many of the key technologies behind the EPC suite of RFID standards now used worldwide. He was also the the founder and CTO of OATSystems, which was acquired by Checkpoint Systems (NYSE: CKP) in 2008. He several on the boards of GS1, EPCglobal and several startup companies. Dr. Sarma received his Bachelors from the Indian Institute of Technology, his Masters from Carnegie Mellon University and his PhD from the University of California at Berkeley.


Sarma also worked at Schlumberger Oilfield Services in Aberdeen, UK, and at the Lawrence Berkeley Laboratories in Berkeley, California. His current research interests are street scanning, sensing, RFID, logistics and manufacturing.

On March 15th 2012 the DHL Innovation Day took place. One of the main topics was the digital revolution, a burning topic today, believed to be the main driver for societal and business change.

Intelligent material

Demonstrations "Beam me to the future" - Can material be intelligent?

Material science, being one of the oldest applied sciences, evolved from the basic ceramic production to metallurgy and eventually to what we now call intelligent material manufacturing.

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The basis for this evolution have been the constantly growing requirements for the material properties and characteristics, which have now ascended to materials having embedded functions.

Likewise, under the loop of the current technology innovation trend, the main competitive advantage on the business arena is the constant enhancement of products, resulting in continuous adding-up to their functionality and especially intelligence. Able-to-respond and react materials will thus play the key role in sustaining such a competitive advantage.
Generally, smart materials can be defined as materials able to perceive the external stimuli, process and analyze it and respond by changing its original properties (appearance, electrical, mechanical). Considering the current rate of innovation especially within the bio- and nanotechnology, the multi-functioning of smart materials is not a far-off future.

Moreover, the combined usage of different intelligent materials capitalizing on particular intelligent functions will result in the creation of systems, able to perform smart actions in an ingenious way. Futuristic examples of such a system can be a furniture object transformable to an iPod, flexible aircraft wings, or back-to-nature self-healing materials. Multidisciplinary background of the research on intelligent material implies its cross industrial application possibilities; meaning that understanding the future potential and speed of development is crucial for many companies, including Deutsche Post DHL.

Material authority

After he finished his studies in Civil Engineering at the university of Hannover, Mr. Hühne worked at the German Aerospace Center (DLR). He did his PhD in Mechanical Engineering at the University of Braunschweig in 2005.

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Since 2008 he has been the head of the department composite design at the Institute of Composite Structures and Adaptive Systems at the DLR.


His researches concentrated on the topics of design of components, efficient and economic production and lightweight composite design. Mr. Hühne did a presentation on the topic: "Beam me to the future" - Can material be intelligent?

Physicist

Hendrik Hölscher studied physics at the University of Hamburg and obtained his Ph.D. in 1999. Focusing on the development of advanced atomic force microscopy techniques he worked for different research institutes as a Post-doc before he won the Junior Researchers Competition Nanotechnology 2002 held by the German Federal Ministry of Education and Research. With the funding of this price he established his own research group at the Center for NanoTechnology (CeNTech) of the University of Münster, Germany.
From 2006 to 2007 he was visiting assistant professor at the Department of Mechanical Engineering at Yale University.
His work on the development of new AFM methods was honoured with the Transfer-Prize 2007 of the University of Münster in 2007.


Since 2008 he is the head of the scanning probe technologies group at the Karlsruhe Institute of Technology, Germany.
Mr. Hölscher did a presentation on the topic: "Beam me to the future" - Can material be intelligent?

Professor at Washington State University



Mark G. Kuzyk received his Ph.D. degree at the University of Pennsylvania in 1985, and then was a member of technical staff at Bell Labs in Princeton, New Jersey from 1985 to 1990. He has been a Professor of Physics and Astronomy at Washington State University since 1990, where he has served as Associate Chair of Physics, Chair of the Materials Science Program, and Chair of Graduate Studies in Physics.


He is now a Regents Professor and Fellow of SPIE, American Physical Society, and Optical Society of America.
Mr. Kuzyk did a presentation on the topic: "Beam me to the future" - Can material be intelligent?

On March 15th 2012 the DHL Innovation Day took place. One of the main topics was the digital revolution, a burning topic today, believed to be the main driver for societal and business change.

Societal changes

How will societal changes affect the use and acceptance of technology in 2050?

The possibility to adapt the use of new technologies gets more and more important with every year. The increasing frequency of new techniques in all fields and the endless number of possibilities for every person to evolve, has made society an inscrutable network.

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So a dominant question of our time has become, if a human being will be able to learn faster how to handle new technologies. Is it even possible for a person to keep up with the times all his life or is there a cognitive border? And how can a modern society provide it’s population with tools and structures to handle the increasing speed of innovation? It is a hard thing to tell if modern norms and values will help individuals to keep the pace, but our discussants took up the challenge.

Neuroeconomist

Mr. Weber has accomplished a lot for the university of Bonn. After he did his doctorate of medicine at the faculty of medicine in Bonn, Mr. Weber became a postdoctoral Fellow at the Department of Epileptology at Bonn´s University Hospital. He was the provisional Head of the Department of NeuroCognition-Imaging at the Life & Brain Center, Bonn and co-founded the Neuroeconomics Lab at the city´s university.

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He passed his qualification for a teaching career in higher education in 2008 and was granted a Heisenberg-professorship at his hometowns university in 2010. Nowadays he is an acknowledged expert at the topics of brain connectivity and diffusion weighted imaging.


He is also a renowned member of several economical and neuroscientific institutes. Mr. Weber was a speaker on the panel discussion: How will societal changes affect the use and acceptance of technology in 2050?

Rabbi

Elisa Klapheck (*1962, Düsseldorf) is a rabbi in the Jewish community of Frankfurt. Before her ordination in 2004 she worked as a journalist for daily newspapers like "Der Tagesspiegel" and "die tageszeitung" as well as for radio and TV. In 1997 she became the press spokeswoman of the Jewish community in Berlin and editor of the magazine "jüdisches Berlin". By her idea the first congress of female European rabbis was initiated. She was the first female rabbi of the Netherlandish-Jewish community "Beit Ha’Chidush" (Home of renewal) and has written several books on the topics of being a female rabbi and being a religious jew in the 21st century.

On December 18 she and several Jews and non Jews of Frankfurt founded the "Torat Hakalkala - Society for support of applied Jewish economics and social ethics". Ms. Klapheck was a speaker on the panel discussion: How will societal changes affect the use and acceptance of technology in 2050?

Hacker and Inventor

Futurist, inventor, security expert, and notorious hacker with a unique view into both breaking and building new technologies. Pablos consults on invention and design projects that assimilate new technologies – making wild ideas a bit more practical and vice versa. Previously, Pablos helped build the world´s smallest PC; 3 D printers at Makerbot; spaceships at Blue Origin; artificial intelligence agent systems; and the Hackerbot, a WiFi- seeking robot. Pablos is working at the Intellectual Ventures Laboratory where a wide variety of futuristic invention projects are under way including a fission reactor powered by nuclear waste; a machine to stop hurricanes; a system to reverse global warming; and a device that can shot mosquitoes out of the sky with lasers to



help eradicate malaria.
Mr. Holman was a speaker on the panel discussion: How will societal changes affect the use and acceptance of technology in 2050?

Author and consultant of the "Zukunftsinstitut"


After he finished his basic studies in psychology and artificial intelligence in the Netherlands and Germany, Mr Mijnals researched the neurophysiological basics of meditation at the Bender Institute of Neuroimaging. Since then Patrick Mijnals has been working for the ‘Zukunftsinstitut’ in different positions. His work focused on the possibilities and limits of virtual reality. He was also responsible for trend research and the setup of an cooperative knowledge management system for the Telekom AG.


Today he is an independent adviser and author on the topics of Trend and Innovation management. Mr. Mijnals was a speaker on the panel discussion: How will societal changes affect the use and acceptance of technology in 2050?

On March 15th 2012 the DHL Innovation Day took place. One of the main topics was the digital revolution, a burning topic today, believed to be the main driver for societal and business change.