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German Champs, Global Brand

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Logistics Behind the Scenes

Logistics of FC Bayern’s Audi Summer Tour in China 2015

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DHL eCommerce Delivers FC Bayern to China

China has welcomed FC Bayern like rock stars for their Audi Summer Tour China 2015.

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FC Bayern Munich on delivery tour with DHL

Following the lauch of FC Bayern Munich's flagship store on Tmall Global in China.

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FC Bayern's Flagship Store

There are over 90 million fans of FC Bayern Munich in China, who now have direct access to their favorite team's official merchandise.

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DHL eCommerce and FC Bayern's Flagship Store

With the launch of FC Bayern Munich's Flagship Store on Tmall Global, the club's 90 million fans have direct access to official merchandise from their favorite German soccer team.

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FC Bayern Munich back in action

The second half of the Bundesliga is almost here!

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DHL & FC Bayern at Qatar training camp

FC Bayern Munich's Volkswagen Camp Qatar is in full swing!In addition to delivering the team's training gear and medical equipment, DHL is on hand for a behind-the-scenes look at the camp.

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DHL and FC Bayern Munich set off to Rome

FC Bayern Munich hit the road this week to play against AS Rome in the group stage of the Champions League.

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DHL is the logistics and full-service e-commerce partner of Germany's most successful football club, FC Bayern Munich. After winning their fourth national title in a row and their 25th overall, the team set their sights on another goal half a world away: China.

Working together with DHL, FC Bayern launched an exclusive Flagship Store on Tmall Global to offer official merchandise to the team’s Chinese fans. DHL eCommerce manages many aspects of FC Bayern Munich’s merchandising on Tmall Global in China, including product listing, order management, fulfillment of orders, local distribution and returns, local customer service and market entry support.

The launch of the Flagship Store on Tmall Global coincided perfectly with FC Bayern’s Audi Football Summit in China, giving the team’s 90 million Chinese fans the chance to see their favorite players up close and in person.

FC Bayern Munich’s vision of harnessing the team’s potential in global markets goes hand in hand with DHL eCommerce's international expertise. The six-year deal runs until 2020 and provides FC Bayern Munich with valuable logistics services that can create a game-changing competitive edge.
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