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DHL and FC Bayern Munich – A Global Family

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Meet the FC Bayern Global Family

We spent the summer welcoming over 18,000 new people to the FC Bayern Global Family!

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FC Bayern Audi Summer Tour 2016 Highlights

FC Bayern Munich are in the United States for the Audi Summer Tour 2016.

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DHL is the logistics and full-service e-commerce partner of Germany's most successful football club, FC Bayern Munich. In addition to sharing a passion for excellence, DHL and FC Bayern Munich both know the value of a close-knit global family.

DHL has accompanied FC Bayern Munich all over the world: to China, Qatar, the United States – and sites throughout Europe for the UEFA Champions League. No matter where we go, FC Bayern fans are there to welcome the team with open arms and full stadiums.

That comes as no surprise: countless Bundesliga and German Cup titles, an excellent track record in the Champions League, and some of the best players in the world make FC Bayern Munich an easy team to love.

But there is more to it: Bayern Munich fans are among the most dedicated and passionate in the world. They are part of the global FC Bayern Munich family, and proudly show their support every way they can.

Working together with DHL, FC Bayern launched an exclusive Flagship Store on China’s Tmall Global to offer official merchandise to the team’s Chinese fans. DHL eCommerce manages many aspects of FC Bayern Munich’s merchandising on Tmall Global in China, including product listing, order management, fulfillment of orders, local distribution and returns, local customer service and market entry support.

FC Bayern Munich’s vision of harnessing the team’s potential in global markets goes hand in hand with DHL eCommerce's international expertise. The six-year deal runs until 2020 and provides FC Bayern Munich with valuable logistics services that can create a game-changing competitive edge.
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