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Embracing the Future of Entertainment

ESL One is the world’s largest esports organizer. It hosts some of the biggest and most prestigious tournaments, attracting tens of thousands of fans to sold-out arenas and millions more via social media. With a livestream audience of more than 600 million fans yearly, it has rapidly joined the ranks of the world’s most-watched events, ever.

DHL has been Official Logistics Partner to ESL since 2018 – a partnership that allows us to further expand our presence in esports and engage with this new generation of fans, over 60% of whom are between the ages of 10 and 35.

As logistics partner, we transport nearly 700 tonnes of staging, 900 gaming chairs and over 3,500m2 of screens each season to venues all over the world. And we find creative ways to and enhance the fan experience along the way. In addition to fun demonstrations of cutting-edge logistics technologies such as EffiBOT, our hands-free logistical support assistant, we’ve created innovative games like our virtual-reality “DHL Box Stacker Pro” and mobile game “EffiBOT Dash”. At live events, or from home via mobile app or social media, ESL fans can compete for prizes while interacting with the DHL brand and our logistics solutions. DHL also hosts “Gamers Unite”, an online platform where fans can share their gaming friendship stories for a chance to be united at a live ESL event. For us, making this emotional connection with esports fans is the perfect way to engage with a huge audience of digital natives with an affinity for e-commerce. 

DHL EffiBOT Dash

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Logistics Insights

Discover exciting stories and inside information of the amazing world of logistics