Logistics for the Love of Football
When it comes to global brand recognition, it’s hard to top Manchester United. Established in 1878, the world-famous football club has won more than 50 major titles and boasts a fan base of some 1.1 billion – more than any other club in the world.
As Official Logistics Partner, DHL is proud to bring its decades of experience to support Manchester United’s logistics needs – from everyday courier service, shipping tour equipment, to merchandise distribution for the Manchester United Megastore. At the same time, DHL leverages the club's popularity for its own marketing activities globally, particularly in the Americas, Middle East and Asia, where the club’s following is very strong.
At DHL, we are enormously proud of our relationship with Manchester United – because it brings together two well-known and well-established global brands, because it’s a successful partnership, and because we just love being part of world-class football. In 2020, we launched the A WORLD UNITED campaign, which aims to connect fans from all over the globe at the club’s spiritual home. Fans are invited to take their seat in the virtual Theatre of Dreams and show their support for the club, no matter how far they are from Old Trafford. As part of A WORLD UNITED, DHL have delivered once in a lifetime prizes to lucky fans including a virtual hangout with players and the chance to play a PES match against first team stars.