DHL LAUNCH INTERNATIONAL BRAND CAMPAIGN TO CELEBRATE THE RELEASE OF THE NEW JAMES BOND FILM, NO TIME TO DIE
Press Release: Bonn, September 3, 2021
- Campaign shows the efficiency and reliability of DHL
- Heart of the campaign is an international TV commercial
- Focus on stronger emotionalization of the DHL brand
- DHL are the Official Logistics Partner of No Time To Die
“We are incredibly proud of the support DHL has provided the last five James Bond films. To pull off a feat of this magnitude requires the collective effort and orchestration of our international DHL network and its respective teams. The campaign is quintessentially Bond, with high energy and tongue in cheek humor, all while remaining firmly in the DHL world. The message is that DHL is the logistics partner you can rely on even if the mission is unusual or complex“, says Monika Schaller, Executive Vice President of Corporate Communications, Sustainability & Brand.
To create a TV commercial that contained the same levels of intrigue and excitement as a Bond car chase, the team chosen to create, orchestrate and deliver it were essential. The commercial features the iconic Aston Martin DB5 which was driven by Bond stunt driver, Ben Collins, who worked alongside No Time To Die’s assistant stunt coordinator Pete White. Shot by award-winning director Adam Berg at Smuggler, the ad also boasts No Time To Die ‘s Linus Sandgren as Director of Photography. The creative concept was developed by DHL’s lead agency 180 Amsterdam.
With the campaign, DHL relies on storytelling which strives for a stronger emotionalization of the brand. Set in Shanghai, the ad follows a DHL courier as he sets out to deliver a vital package to James Bond. As he arrives at the assigned location to meet Bond, the handover is interrupted, and a high-speed car chase ensues. As 007 is pursued through the streets, the courier avoids the chaos to deliver the package to an updated delivery address, safely and efficiently.
In addition to the TV spot, the campaign will be aired internationally across all digital channels, both in the form of digital banners and video as well as print ads.
No Time To Die is directed by Cary Joji Fukunaga and stars Daniel Craig, who returns for his fifth and final film as Ian Fleming’s James Bond. The film will be released in cinemas from September 30 2021 in the UK through Universal Pictures International and in the US on October 8 2021, from Metro Goldwyn Mayer (MGM) via their United Artists Releasing banner.