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First Choice is DHL’s worldwide practice toward continuous improvement utilizing world-class techniques. It requires everybody within the organization, every day and everywhere, to be a quality leader. The aim of First Choice is to provide you, the customer, with service excellence that lasts, thereby becoming (or remaining) your “first choice” among service providers. The thrust of First Choice is to create greater focus on your needs among employees and within business processes in order to provide you with absolutely unbeatable service. The aim of First Choice is to ensure that our services make your lives easier, giving you more time to focus on your core business.