DHL Express Wins ‘Korea Social Media Award’ for Tenth Consecutive Year
Press Release: Seoul, November 23, 2023
- Achieved high scores in blog management, communication satisfaction, and content competitiveness
- ‘Growing with customers’ is this year’s social media strategy
- Focused on improving customer access and communication by continuously issuing both ESG and interactive content
DHL Express, the world’s leading international express service provider, has won the Korea Social Media Award in the transportation and logistics category at the 16th Korea Interactive Communication Awards held on Wednesday, November 22, at Korea Press Foundation’s Korea Press Center. This marks the tenth consecutive year that DHL Express has been honored with this accolade.
The Korea Social Media Award is hosted by the Korea Internet Communication Association (KICOA) and sponsored by the Ministry of Science and ICT (MSIT), Korea Communications Commission, and the Ministry of Trade, Industry and Energy. The award aims to recognize and disseminate best use cases of companies and organizations that engage with consumers via digital communication and marketing tools, including social media platforms. In addition, the award also recognizes the endeavor of companies that have made outstanding achievements in the area.
Winners were chosen based on the following criteria: customers’ evaluation based on indices I and II that measure digital communication effects (communication and content competitiveness indices); monitoring VOC (Voice of Customer); FGI (Focus Group Interview); operability assessment; and validation by experts. DHL Express Korea secured the grand prize for the tenth consecutive year by gaining high scores in blog management, satisfaction with communication, and content competitiveness index.
ByungKoo Han, Country Manager of DHL Express Korea, said, “DHL Express Korea made various changes in line with customer needs and trends while operating social media channels over the past decade. The award is attributed to the efforts of our employees, who have identified trends and continuously provided specialized logistics content, recognizing the crucial value of mutual growth with customers and supporters. We will continue to run specialized social media channels by leveraging our features and merits as a global logistics leader. We will also strive further to provide customers with quality content related to logistics.”
In 2012, DHL Express Korea opened its corporate blog, a first in the logistics industry. It has since solidified its position as a specialized logistics social channel by continuously providing tailored in-depth logistics and trade related information on various social channels for 13 years. This year, DHL Express Korea decided on “growing with customers” as its social media strategy, and focused on responding to crises amid rapidly changing global economic situations. It also comprehensively posted useful information for customers interested in building a presence in overseas markets. Such information include successful overseas expansion strategies, country-specific know-how, success stories, and tips for exports and imports.
Furthermore, DHL Express Korea has promoted its sustainability activities, such as the introduction of electric vehicles and the launch of GoGreen Plus service. The company has consistently issued diverse ESG contents to encourage more people to join climate protection efforts together. On Instagram, the company has published short-form videos and interactive content via reels and has strived to enhance customer access and communication through various online and offline-linked content.