DHL Express Collaborates With Korean Contemporary Bag Brand SAMO ONDOH, Unveils Limited Collection

• Six limited edition products will be unveiled through the collaboration
• DHL’s first-ever collaboration with a Korean brand -- from a logistics partner to a design partner
• Available for purchase from 6PM KST on August 13, at the brand’s flagship store in Seongsu-dong and on its global online store

DHL Express, the world’s leading international express service provider, has partnered SAMO ONDOH, a Korean contemporary bag brand founded by a Korean designer couple to launch a limited edition collection of bags. There are six bags of different styles in this collection.

This marks DHL Express’s first partnership with a Korean brand. SAMO ONDOH has garnered acclaim both in Korea and internationally, with its products known for their practical yet lively sensibility, freely transcending the boundaries of gender, genre, and style.

Furthermore, this collaboration is especially meaningful as SAMO ONDOH, a long-standing customer of DHL, has relied on DHL’s global network to deliver products to consumers worldwide. Due to SAMO ONDOH’s positive logistics experience from working with DHL Express, this relationship has now expanded to include joint merchandise.

A total of six products will be released through this collaboration. With its unique sensibility, SAMO ONDOH reinterpreted the DHL logo, which is recognized for its high-quality design featuring vibrant colors, symbolic typography, and a sense of speed. SAMO ONDOH’s signature pocket mug bag and pocket utility bag will be available in yellow, black, and white, also in a variety of sizes. Customers who purchase them will be given a package consisting of a Loveyom character keychain, a Tokiyom character name tag, and collaboration stickers.

Michael Han, Managing Director, DHL Express Korea, said, “I am delighted to present a collection with SAMO ONDOH, a brand that has gained global popularity beyond Korea with its unique style and quality. I am especially proud of this collaboration because it is the first of its kind for DHL Express with a Korean brand. This started as a logistics partnership, and it has now culminated in a design collaboration, thanks to the trust that SAMO ONDOH has placed in us.”

Hyunjin Sa and Sueyon Kang, Founders of SAMO ONDOH, said, “We are very proud that SAMO ONDOH has become the first Korean brand to collaborate with DHL. This partnership is particularly meaningful to us because DHL has been a reliable partner that helped us overcome logistics challenges we once faced when we tried to enter the global market. We hope many people will show great interest in the collection, which was born from our two companies’ shared design sensibility.”

The sales for the collection will begin at 6:00 PM KST on August 13, in limited quantities. In Korea, the collection will be available at the SAMO ONDOH Flagship Store Seongsu, located in Seongsu-dong Seoul. Additionally, in commemoration of the collaboration, the store will be decorated in a ‘collaboration with DHL’ themed concept for one month starting on August 13. Customers abroad can purchase from SAMO ONDOH’s global online store (https://samoondoh.com/). Purchased products will be delivered to consumers worldwide within two to three days, via DHL’s global express logistics network.