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Consumer buying behavior is changing drastically with growing adoption of the Internet, smartphones, and handheld devices worldwide, especially in Asia. The surge in Internet sales and in consumers using different channels to evaluate products, order, pay, collect, and return their purchases has driven companies to investigate the omni-channel approach.

Retailers and manufacturers in all industries will need to adapt to this new reality to thrive. From being an emerging trend, omni-channel will be a key requirement in the future, presenting challenges and significant opportunities to all businesses. We invite you to join us on a journey to discover its potential!

Logistics is a key enabler for omni-channel, and the success of the omni-channel approach hinges on how businesses adapt to evolving consumer journeys. They must move away from channel-based structures and networks, and seek to personalize their engagement with consumers.

This DHL Trend Report discusses the impact of omnichannel on logistics, and underscores DHL’s interest and commitment to helping our customers stay ahead in a fast-changing marketplace. It answers several key questions:

  • What is omni-channel?
  • What are the best practices in omni-channel?
  • What are the implications of omni-channel on the logistics industry?
  • What are the omni-channel trends in Asia?

Jointly developed with IDC Manufacturing Insights, a global provider of market intelligence and advisory services, this report goes beyond the media hype. We offer real-world examples of how companies are embracing omni-channel strategies to transform their business, and we take a close look at the enablers of omni-channel supply chain management.

To better understand the impact of omni-channel on companies in Asia – the fastest-growing region and yet one where omni-channel research is sparse – IDC and DHL conducted a survey with 56 fast-growing companies. As well as a changing sales channel mix, this survey highlights consumer preferences and shows how logistics can address these issues over the next few years.

We hope that this report sparks your interest and enthusiasm for this exciting topic and provides you with actionable insights for success. Thank you for choosing to join us on this journey.

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