Global Trade

The birth of an international e⁠commerce business

Imagine receiving the finest garments 48 hours after placing an order. It’s a reality shoppers at Grana, an online fine-fabric fashion brand. That’s the power of global trade backed by DHL Express’ ecommerce fulfillment services.

Fine apparel from the world’s best fabrics delivered to customer doors across the globe in 48 hours

Everything changed the moment entrepreneur Luke Grana first touched the uniquely soft and smooth Peruvian Pima cotton. The trip to visit his brother Alex in Peru turned into the inspiration for a novel ecommerce fashion business. Back home in Sydney, Luke’s new business idea began to take shape – the question was where to headquarter his venture.

Grana – a fashion brand goes global

Grana is unique because we really obsess over the quality of fabric – Peruvian Pima cotton, Japanese denim, Mongolian cashmere, Chinese silk.

Luke Grana, founder of Grana

For Luke, the decision was easy. A one-way ticket later, he was in Hong Kong, the world’s largest air cargo hub – and the smart choice for those sourcing fabrics directly from suppliers. Grana’s first meeting was with DHL due to our expertise in global e⁠commerce fulfillment and international trade support. Now as their logistics partner, we help Grana efficiently ship products from their warehouse to their worldwide customer base.

From start-up to global ecommerce business in four short years, today Grana is one of the most disruptive fashion brands in the world. They have customers in over 70 countries thanks to their mission to sell high-quality garments at fair prices. And by working directly with textile mills and manufacturers for the most optimal prices, Grana is transforming the fashion industry from the ground up, making luxury fashion accessible for everyone.

2,000

STOCK-KEEPING UNITS MAKE FOR AN IMPRESSIVE SELECTION.

50%

OF GRANA’S SALES COME FROM REPEAT BUYERS.

OF THE FINEST FABRICS FROM AROUND THE WORLD.

From our first meeting, we believed in what Luke was going to do with his ecommerce business and saw great potential and a precious long-term partnership. We helped him to set up the business from a logistics point of view and to select the countries for shipping. Furthermore, we advised Grana on the shipping times, the shipping rates, and helped him set up a warehousing and distribution process.

Kenneth Mou, DHL Hong Kong

YEARS OF PARTNERSHIP

DESTINATION COUNTRIES

DHL PICK-UPS A DAY

How we deliver Grana’s fulfillment strategy

DHL startup service

We helped Grana set up their business from a logistics point of view and select destination countries.

Fast and reliable global logistics strategy

We offer Grana the fastest and most reliable logistics services so they can make timely deliveries to their customers.

Customs services and support

We assist Grana with customs clearance and facilitate access overseas markets.

Warehouse solutions

We helped Grana set up their warehousing and distribution process.

International trade support

We offer our wealth of expertise in international shipping to help Grana define shipping times and rates.

Published: October 2020

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