Scaling up x 5: professional fulfillment services aid EasyTech’s growth in Brazil

EasyTech specializes in selling consumer electronics through B2B and B2C channels. Its portfolio includes smartphones, televisions, coffee machines and other small electronics, through both B2B and B2C channels.

Rapid growth is of course highly desirable, but it does come with challenges. Felipe Carvalho Querino, CEO and Partner at EasyTech tells us more: “Our main challenge was aligning logistics with our rapid sales growth. We were growing very quickly and we needed an operation capable of scaling alongside the business with reliability.”

As any company knows, achieving sales is great – but not if you can’t follow through reliably. Scaling your logistics operations can be the strategic differentiator between making and breaking your customer promise. 

EasyTech now occupy 6,500 m2 of storage space in DHL Fulfillment Network warehouses, with forward inventory in Extrema (MG), Cajamar (SP) and Brasília (DF). This rapid expansion in logistics capacity to around 20,000 monthly orders was achieved without them having to invest in new warehousing and distribution infrastructure of their own.

Through this partnership, EasyTech has expanded its reach to new regions across Brazil. They have also improved the agility of their operations, making them more responsive, especially during times when you need to be on top of your game, like peak periods. “We have been able to accelerate our expansion while maintaining operational efficiency and delivery quality,” explains Felipe.

With fulfillment of orders through their own major marketplaces and also their own online channels, EasyTech’s sales jumped from around BRL 100 million (nearly €17 million) in 2024 to approximately BRL 500 million (over €84 million) in 2025. Sales are projected to reach up to BRL 1 billion (nearly €170 million) in 2026.

Many of EasyTech’s product lines are high value, so security is paramount. Thanks to DHL Fulfillment Network, they benefit from segregated areas, camera monitoring, access control and traceability using, for example, our advanced inventory insights.

Felipe is also impressed with the flexibility and professionalism not only of the operations themselves, but also in the attitude of the team who look after the partnership: “In addition to scalability, one of DHL’s key differentiators is its level of operational control and the close collaboration between their team and ours. Today, we are able to implement projects, operational adjustments, and new operations very quickly.”

So how does it work? DHL Fulfillment Network has a global network of warehouses in which customers store their stock as close as possible to their own customers, along with highly professional pick and pack services, and order dispatch. The space, technology, systems and operational expertise are shared with other customers, meaning companies don’t have to invest in infrastructure of their own. They can scale up and down with ease, and the pay-per-use model reflects this flexibility.

“Our model was designed to support companies that need to rapidly increase logistics capacity, especially in sectors with high demand fluctuations such as e-commerce,” says Solon Barrios, Vice President of Retail and E-commerce Operations at DHL Supply Chain Brazil. “The shared structure also enables adjustments to the logistics plan as the client grows, in a competitive way.”

Selling through marketplaces such as Amazon or TikTok Shop requires a high level of operational control, as these platforms require strict compliance with dispatch deadlines. DHL Fulfillment Network integrates easily with marketplaces, which means customers are well placed to meet cut-off times and delivery windows, in order to maintain their reputation. Integration with a customer’s webshop, such as WooCommerce and Shopify, and also a customer’s own ERP, is also straightforward.

Coming on board was swift, and meant business could continue smoothly: “DFN’s operational flexibility allowed us to keep pace with EasyTech’s growth without disruptions,” observes Solon.

The partnership also includes reverse logistics initiatives, such as the reuse of returnable items and proper disposal of products that cannot be resold.