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The Recommerce 2023 e-commerce survey

In E-commerce Watch, you can learn more about how today's consumers buy and sell second-hand and how Generation Z and parents with young children differ. Enjoy!

Download our consumer survey.

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Forms Summary

Survey base, respondents, methodology and purpose

The DHL Recommerce 2023 e-commerce survey is based on data collected in two studies: Sub-study 1: started with a pre-study, in the form of a discussion panel with six young people aged 14-18. This was followed by a survey of the Youth Barometer panel of 500 respondents, proportionally distributed between the ages of 15 and 22. Sub-study 2: is based on a survey of 5000 e-commerce consumers, proportionally distributed between the ages of 21 and 69 across Sweden. The response period for the surveys was 20-30 October 2023. The survey was conducted by Bard Branding AB and respondents were recruited via Cint AB and Ungdomsbarometern.

Download our previous report

Read more about consumer habits in our previous report from April 2023.