A beautiful partnership with leading cosmetics and self-care group Skelt Beauty Brands

“When you’ve worked hard to establish strong growth, you know that keeping up your customer promise is crucial – especially when it’s across increasing numbers of customers and product lines,” says Henrique Beleze, co-CEO of the Skelt Beauty Brands group that owns the leading brands Creamy Skincare, Skelt and The Joy Lab. If you delight your end customers by delivering quickly and on time, and avoiding stock outs, you have a winning formula that keeps them loyal.

The group has expanded consistently across all channels in recent years and so has been looking to partner with an e-commerce logistics provider that could accelerate their operations and leave them to concentrate on other key activities like innovation and product development.

Henrique describes the challenge: “We were looking to make a strategic move by finding a provider that could integrate our B2B and B2C channels, and link our e-commerce, retail and regional distributors into a single logistics chain. We wanted to increase efficiency, reduce complexity and improve service levels.”

Henrique recommends thoroughly researching your choice of logistics partner. “In our case, we were adamant we would only work with a provider that shared our commitment and values and was fully aligned with our standards of excellence.”

“We determined that flexible, scalable fulfillment, with a broad geographical reach, would be a great fit for us,” explains Henrique, “and we also wanted to work with a team that has global expertise.”

Solon Barrios, Vice President of the E-commerce and Retail sector at DHL Supply Chain, takes up the story: “As we are pay-per-use, customers can scale up or down to meet the demands of peak season or a promotion they are running. This gives them predictability and reduces waste and costs.”

“Because this partnership involves managing our fulfillment and transportation,” says Henrique, “a robust model was needed, with integration with our main management systems, and strategic hubs – in this case in Barueri, SP, and Serra, ES, and three more planned. It all boils down to meeting the demands of our growing customer base, who are increasingly attentive to the purchasing experience.”

Henrique summarizes the benefits the company is already seeing: “We have a strong brand, and its strength is set to increase because we can scale with control, and keep our total focus on our customers. By partnering with a global player, we’re optimizing our operations and paving the way for a new cycle of development and even more impressive results.”

It’s more than just operational efficiency, however: the two brands share a long-term vision and values – factors that were very important for Skelty Beauty Brands when selecting a partner. The collaboration will establis the infrastructure needed to ensure that the group can continuously expand their ecosystem, while crucially maintaining consistency, scale and excellence.

Solon notes two other key benefits: “All customers can access our Advanced Analytics, which enables them to make data-led decisions on inventory levels and locations. Also, sustainability is an increasingly important decision factor for end consumers, and with a global network of distribution hubs, customers can warehouse their stock close to consumers, bringing down last mile emissions, costs and shipping times.”

Does this resonate with your company’s needs? You can turn your logistics and fulfillment into a growth driver. It’s plug and play, and integration with your webshop or ERP is straightforward. If scaling your operations is your next move, talk to our in-country experts today on how to get started.