DHL SUPPORTS THE OVERSEAS EXPANSION OF APPAREL
SHOWN AT MYNAVI TOKYO GIRLS COLLECTION 2021 AUTUMN/WINTER (MYNAVI TGC 2021 A/W) THROUGH EVENT-LINKED CROSS-BORDER ECOMMERCE
Press Release: Bonn, November 8, 2021
- DHL sponsors a stage of TGC for the first time in the international logistics industry and offers an express ticket to style worldwide
- DHL enables acceleration of cross border e-commerce in fashion and teamed up with "FASBEE", a global fashion e-commerce site
DHL contributes to the internationalization of Japan’s biggest fashion festival and hosts special stages as a sponsor of the "Mynavi TOKYO GIRLS COLLECTION 2021 AUTUMN/WINTER " (hereinafter referred to as "Mynavi TGC 2021 A/W"), which was held online on Saturday, September 4, 2021. In this project, DHL teamed up with "FASBEE", a global fashion e-commerce site, to enable people overseas to purchase products that were introduced on the sponsored stage of Mynavi TGC 2021 A/W.
This was the first attempt in the international logistics industry to create an official cross-border e-commerce page linked to the Mynavi TGC 2021 A/W. In doing so DHL contributes to the internationalization of the event and delivers "Positive Fashion" fusing genderless, borderless, and sustainability with fashion, presented by young Japanese influencers, Roy, Sakura Saiga, Mari Fukushi, Yoshiaki & Michi.
“We are proud to be the first logistics brand partnering with Mynavi TGC 2021 A/W. For the first time all fashion addicts around the globe will be able to purchase products shown on DHL Fashion stage. I am delighted to see DHL acting as a logistics partner for the Japan Fashion and Apparel industry facilitating to sell their products worldwide”, said Arjan Sissing, Head of Corporate Brand Marketing.
DHL's international shipping services with reliable traceability are effective for high-frequency, small-lot cross-border ecommerce. DHL now provides speedy, high-quality transportation services together with and enables apparel shown on stage at Mynavi TGC 2021 A/W to conquer new markets by using tailored international logistics solutions. Tony Khan, President and Representative Director of DHL Japan, said “DHL’s international express service delivers tremendous benefits to both fashion-apparel companies and online consumers across the globe. Beyond providing logistics service excellence, we are also committed to working with our partners to create a more sustainable future.”
DHL has been a committed partner to the fashion industry for decades, pioneering tailored solutions to meet the needs of designers and retailers, as well as behind the scenes at some of the world’s most glamorous fashion events.
See video : URL：https://youtu.be/zo-ZEDEvXvU