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Boras: a trendsetter for fashion & fulfillment for fashion in the Nordics

Discover where fashion and e-commerce logistics are a natural fit. A look behind the scenes at our fashion site in Borås, Sweden: where e-commerce logistics is on the front row.

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Let us introduce you to Borås: a site in Sweden that’s new to the DHL Fulfillment Network and boasts long-standing e-commerce experience, having been in the DHL family for some time.

Osman Derem, Site Manager Borås, is proud of his site: “We serve some really high-profile customers from the world of fashion, furniture and consumer tech. In fact, we are DHL’s Nordic fashion hub, with customers including some global fashion brands, from manufacturers  and big marketplaces.

Logistics à la mode

“We’re like the catwalk at a fashion show!” laughs Osman, “Out front – what customers receive – is that lovely garment they have been coveting, whereas behind the scenes it’s a busy operation: we have varied pallet racking to suit different garments, shelves that we can configure on demand, a parcel belt connecting our mezzanine with our inbound and outbound areas, a hanging transport conveyor and a sorter loop with ten chutes. We have semi-automated picking, goods receiving and packing and sorting. We also use innovations like pick-to-voice, keeping our picking quality up.

We also have a team that’s really experienced in inbound, outbound and returns relating to B2B and B2C fashion, and in particular to formal wear; in fact, we offer a number of value-added-services around formal wear,” explains Osman.

The DHL Fulfillment Network offers flexible, scalable solutions, and this is perfect for customers who are growing, or who perhaps want to run a promotion in a new territory. “One of the fantastic things about Borås is its location, says Simon Volkwein, Regional Head of EMEA & UKI for the DHL Fulfillment Network. “Here we’re strategically located in the South of Sweden, which gives our customers easy access to all Nordic markets, and we’re close to the main seaport of Gothenburg and several airports, so we can also serve international destinations easily. There are a number of important carrier hubs for parcel and pallet distribution nearby too.”

The red carpet – as standard!

Typically, customers come on board with the DHL Fulfillment Network in only a matter of weeks. “We have world-class IT systems so we can integrate our customers very smoothly, be that with their e-commerce webshops or ERPs,” explains Simon. “And they can track orders online and use our advanced inventory insights to help them optimize their stock movements.”

Simon describes why so many Borås customers have chosen DHL for their fulfillment: “We have a global network of warehouses so if global fuflillment – or even regional fulfillment – is what you’re looking for, we’ve got it. We also offer flexibility, so you can scale up for peak-season promotion, and then scale back down. It keeps your costs and your carbon footprint down.”


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The red carpet – as standard!

You can get started with the DHL Fulfillment Network from as few as 1,500 orders per month. From handling your inbound goods, to pick-and-pack, to rapid dispatch, we’ve got the teams, the locations and the tech for you. Talk to your local in-country expert today.

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Are you interested in scalable fulfillment?

Attractive offers already from 1500 orders per month.

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