Adore Beauty Australia
Adore Beauty, originally Australia’s leading pure-play online beauty retailer, has transformed from a humble garage startup to a powerhouse offering over 260 global beauty brands. With the recent opening of its first brick-and-mortar store, the company is expanding into an omni-channel model to drive greater growth and profitability. Known for its exceptional user experience, customer satisfaction, and innovation, Adore Beauty has earned multiple industry accolades, paving the way for an exciting future.
“Partnering with DHL eCommerce for our New Zealand customers has been amazing, we’ve seen rapid growth and great support coming from that network.”
Matthew Mantell, Head of Planning and Supply Chain, Adore Beauty
Find out the secrets to Adore Beauty’s e-commerce success
Adore Beauty shares valuable insights through four videos covering key topics, from growing an e-commerce business to enhancing customer loyalty.
Retailers looking to save on shipping costs and to optimise their logistics can discover how our affordable solutions can help boost their business.
“DHL eCommerce helped us to extend our customer promise by 2 hours.”
Andre Toma, CFC Manager, Adore Beauty
Customer Centricity is a Key Focus
Customer centricity is a core value at Adore Beauty, with a strong commitment to delivering a compelling value proposition. Their loyalty program, " Adore Society," continues to grow its member base, providing a solid foundation for long-term customer engagement and sustained business growth.
By prioritising the reward and retention of loyal customers, Adore Beauty offers a proven strategy that other retailers can look to for ongoing success and growth.
Optimised Freight Costs Without Sacrificing Service
By streamlining and optimising freight costs, retailers can maintain high service levels while enhancing operational efficiency. Adore Beauty extended their order window by 2 hours for customers, all while ensuring same-day dispatch.
DHL eCommerce would like to thank the Adore Beauty team ...
... for their time, especially Matt and Andre for sharing their valuable insights. We hope other retailers can take inspiration from their advice as they expand overseas.
We are excited to see local businesses thriving and wish Adore Beauty continued success as they evolve.