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Reflaunt Taps DHL Supply Chain as Contract Logistics Provider to Transform European Fashion Resale

Press Release: Warsaw, 28th of February 2024

Reflaunt, the foremost technology platform in the fashion resale sector, has named  DHL Supply Chain as its new contract logistics provider. The new partnership will expand Reflaunt’s recommerce capabilities and further reshape the dynamics of fashion resale. This collaboration into fashion circularity further reinforces the commitment of both companies for excellence and sustainability.

Scaling Branded Resale

The biggest hurdle in resale is the ability to unlock substantial scale due to inconsistent infrastructure and high cost of acquisition/digitization of inventory. Following a successful one-year pilot with DHL Supply Chain in Poland Reflaunt will now be able to offer their customers a platform that redefines how brands power their resale operations; bringing together scalability, infrastructure, and cost management. DHL Supply Chain will manage the logistics process on behalf of Reflaunt — from handling items received from customers' homes, encompassing inspection, grading, photography, and digital entry into Reflaunt's proprietary technology, to the core logistics functions of inventory management, storage, pick-and-pack, and outbound distribution.

Already Triumphed with Prestigious Brands

Reflaunt offers two distinct services tailored to different brand needs: Concierge, exclusively designed for luxury brands and retailers, and Takeback, suitable for any fashion brand with a strong focus on customer loyalty. These services are already operational with the likes of Net-a-porter, Harvey Nichols, Balenciaga, and Altuzarra. Both services are fully integrated into a European DHL Supply Chain warehouse operation and provide a seamless customer experience.

Maximizing Sell-Through, Minimizing Complexity

An estimated $2.1 trillion worth of fashion is currently sitting idle in customers’ wardrobes. Acquiring, processing and selling this inventory is the ultimate challenge for fashion brands and resale platforms alike. Reflaunt reaches more than 30 platforms, including platforms like Poshmark, Vestiaire Collective, Rebelle, eBay, as well as luxury destinations like Level Shoes, Yoox and Saks OFF 5th.

With its new logistics partner, Reflaunt will be able to maximize the sell-through of items, including returns, providing brands with a comprehensive solution that mitigates the complexities of the resale market.

Massimo Degiorgi, VP DHL Supply Chain, EMEA Business Development E-Commerce and Retail:” DHL Supply Chain is all about staying ahead and leading the charge in sustainable business practices. We've been helping clients streamline their e-commerce operational game for years, tackling growing issues like returns, especially in the ever-demanding fashion industry. Our expertise in logistics and returns solutions, coupled with our logistics footprint, harmonizes with Reflaunt's technology, positioning this collaboration as a scalable resale option within the market and for our existing customers.”

Stephanie Crespin, CEO Reflaunt: “For years, first and second hands have been in separate corners. You buy an item from a brand, then sell it in a completely different experience. It's been a headache for users and brands alike. Reflaunt's been shaking things up, by tearing down the walls between 1st and 2nd hand, and e-commerce and re-commerce. Our cooperation with DHL opens the door to a seamless circular supply chain. Imagine one place handling first hand fulfilment, returns, resale management, and other end of life solutions such as recycling. That's the game-changing expertise Reflaunt brings to supply chain operators, and teaming up with DHL is a real win.”

This partnership marks a big step forward in the evolution of fashion resale. Reflaunt will offer brands a scalable, and economically viable resale solution that is seamlessly integrated into their post-purchase services, ushering in a new era for circular fashion.