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The Era of Logistics

There’s been a significant transformation of the eRetail & Fashion industry with emerging new technologies, changing consumer preferences, faster speeds to market, and shifting economic conditions. In addition, there are now also shifts in buying behavior due to the pandemic. As e-commerce has grown, the industry has been developing in a multichannel landscape, and online purchasing is closing the gap with brick-and-mortar sales.

At DHL we embrace this evolution and are committed to working with our customers to deliver excellence to the eRetail & Fashion industry. When people shop, we ship.


Mirella Muller-Wuellenweber

President Global eRetail & Fashion Sector, DHL

Felix Hochgesand

Founder, Advisor, eCommerce & eLogistics Industry

Pascal Brun

Head of Sustainability, H&M Brand

Pascal Marty

Vice President eRetail & Fashion Sector, DHL

  • Mirella is responsible for developing and managing key customer relationships, leading a global team that serves the company's top customers in online marketplaces, fashion, and luxury. As part of DHL Customer Solutions & Innovation (CSI), her team simplifies the customer experience by providing a single point of contact to all DHL business divisions.

    Recognizing the potential for e-commerce to rapidly change business behaviors, Mirella has for many years helped to build DHL's e-commerce capabilities.  Prior to her current role, Mirella was Vice President of DHL Global E-commerce and was driving the development of the DHL e-commerce sector. Mirella has held a number of other senior leadership positions in sales, people management, and virtual team management, and has lived and worked around the world.

  • At Lazada, Felix jointly built one of Southeast Asia’s (SEA) biggest and fastest-growing eCommerce business, before leaving the company in 2020.

    As CEO of Lazada eLogistics, the largest eCommerce logistics platform in Southeast Asia, Felix led Lazada’s mission of logistics excellence and integrated network growth across its six markets in the region – Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Working from Lazada’s Singapore HQ, he was driving innovation as a solution to the region’s unique logistics challenges.

    Felix joined the Lazada Group in 2013, helping to build Lazada Thailand’s operations as COO. He moved to focus on Group Transport and Fulfilment as Chief Logistics Officer in 2015 before jointly founding Lazada eLogistics two years later.

    Prior to Lazada, Felix spent nine years at Audi AG, rising through the ranks to take on leadership positions in operations, quality, process management, manufacturing, and logistics. He received his degree in Mechanical Engineering from the Technical University Berlin.

  • Pascal has over 20 years of experience in the Apparel and Textile Industry within multinational corporations such as H&M and Camaieu and his experience spans across execution and strategic management roles.

    After having worked in Europe, China, Bangladesh, and Hong Kong, across a variety of roles such as Country Manager, Global Supply Chain Manager, Global Sustainability Manager, he is now responsible for leading and managing H&M's Global Sustainability and is currently based in Stockholm.

    Pascal's expertise lies in his experience integrating key Business KPI's with those of Sustainability. Under his leadership, H&M has achieved and implemented several key sustainable initiatives.

    He also used to sit on the Board of International Cotton Association and Better Cotton Initiatives as the Brands representatives for the industry and is currently sitting on the Board of Directors of The Sustainable Apparel Coalition and Zero Discharge of Hazardous Chemical.

  • Pascal has over 20 years of experience in the logistics industry and holds an MSc in Marketing from Strathclyde University, Scotland, and an MA in English Literature from Grenoble University, France.

    Pascal joined DHL Supply Chain in 2001 in the UK where he held several operational management positions before taking on commercial management roles in DHL Supply Chain, DHL Freight, and DHL Express in their respective Key Corporate Accounts organizations.

    After his experience within the various DHL business units, Pascal joined DHL Customer Solutions & Innovation Technology Sector in 2010 where he held various Regional and Global Customer Management positions before moving to the USA as Vice President Sales for the Technology Sector in 2017. Pascal then moved to Germany in 2020 to lead the eRetail & Fashion  Sector for DHL in the  EMEA Region.