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This week's top 5 e-commerce trends: 24 June 2022

Business · 3 min read

Any Other Business: 24 June 2022

This week’s AOB looks at the latest e-commerce news from around the world, including the leading haircare brand going plastic free, and why you should consider adding SMS to your sales strategy.

SMS marketing platform promises 25x ROI

Postscript1, which enables Shopify merchants to engage their customers with personalized SMS messages throughout their buying journey, has completed a successful round of Series C funding to help it expand its offering.

The company’s SMS-focused solutions include automated welcome messages featuring discount codes, cart abandonment automations to convert previously “lost” sales, back-in-stock alerts, and customer service communications. Currently, Postscript works with over 8,500 brands on Shopify, and boasts a 25-time ROI for users.

“Merchants are having success, even as Facebook advertising costs increase, and are seeing customer lifetime values stay high,” said CEO, Adam Turner2. “They are also more sophisticated and are using SMS as a two-way platform to reply to customers to create a purchase. That creates more value to the end user because it is not just a billboard, but an interaction channel where you can reply and get support for your purchase.”

 “We want to bring the U.S. into the modern times of e-commerce and retail by helping merchants develop relationships and other channels outside their websites,” he added.

Wonnda launches “Made in Europe” product platform

Berlin-based start-up Wonnda3 has recently launched an online product sourcing tool, helping e-commerce businesses find their next bestsellers.

The platform is aimed at influencers, entrepreneurs, and direct-to-consumer (D2C) brands, connecting them with European manufacturers selling 900 products in six categories including cosmetics, fashion and homeware.

Orders can be placed in small and large volumes, with samples and the option to customize products available too.   

“Wonnda is a digital sourcing tool that helps you find the perfect project partner, such as manufacturers or designers. Whether you are a creator, brand, or start-up, Wonnda makes your sourcing efforts easier,” a press release said4.

PayPal expands BNPL checkout options

Nearly two years after launching Pay in 4, PayPal is expanding its “Buy Now, Pay Later” portfolio. The fintech giant’s new offering, Pay Monthly, allows consumers in the US to split larger purchases ($199 to $10,000) into monthly installments over the course of up to two years. Interest rates range from 0% to 29.99% APR, and merchants can offer the option to customers at checkout without the need for complex additional integrations.

“How consumers look to pay for larger purchases is evolving and there is a growing demand for flexible payment options, with 22 million PayPal customers using our pay later offering this past year,” said PayPal Shopping VP, Greg Lisiewski5.

“Pay Monthly builds on our commitment to deliver leading payment solutions that offer customers choice to ensure checkout matches their needs and budgeting preferences.”

Plastic-free haircare arrives in Europe

The innovation of the packaging industry continues… Consumer goods giant P&G6 is introducing shampoo and conditioner bars across Europe as it seeks to reduce its use of plastic. Each solid bar is the equivalent of two 250ml liquid bottles and is wrapped in recycled packaging.

“Not only do these innovations offer a delightful experience due to their unique formulas and shapes – but their boxes are paper-based with FSC certified paper to further advance us on the mission to reduce virgin plastic,” said Artur Litarowicz, Head of P&G in Europe7.

“Plastic pollution is one of the most visible symptoms of the environmental crisis we’re facing and it’s devastating our natural world,” added Paula Chin from WWF (World Wildlife Fund) UK, which partnered with P&G on the project8. “Businesses, governments and households have all got an important part to play in tackling this.”

How green is your packaging? Discover some tips to reduce your business’ impact on the planet with our guide to sustainable packaging.

Save the date: Amazon Prime Day 2022

After weeks of rumors and hearsay, online retailer Amazon has announced the date of this year’s Amazon Prime Day. The sales bonanza – which is in fact a two-day event – will take place on July 12 & 13, offering Prime members in 20 countries exclusive access to deals and discounts.

Although the e-commerce giant doesn’t reveal sales data from the event, it did report over 250 million items were sold globally during Prime Day 20229. If you’re ready to take a slice of this very lucrative pie, you can pick up some tips to selling on Amazon, here.   

1 - Postscript

2 - Adam Turner, TechCrunch, June 2022

3 - Wonnda

4 - Wonnda press release, May 2022

5 - Greg Lisiewski, Electronic Payments International, June 2022

6 - P&G

7 - Artur Litarowicz, Cosmetics Business, June 2022

8 - Paula Chin, Cosmetics Business, June 2022

9 - About Amazon, June 2022

Anna Thompson
Anna Thompson Discover content team

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