Mexican Marvel: how an international business got a much-needed health boost with flexible, scalable fulfillment

The Mexican subsidiary of the company was struggling with its supply chain practices: manual processes, deliveries taking up to seven days, limited storage capacity, no system interfaces resulting in poor inventory visibility and restricted traceability and exposure to fraud. Hardly a recipe for success, right?

In Mexico, this international wellness company, specializing in natural products, processes up to 100,000 received items and 130,000 picked items per day, with an average of 13,000 monthly orders.

“With a sizeable customer base already, growing demand represented a huge opportunity. But to capitalize on it, a professional, reliable logistics solution was needed and fast!” says the Mexico Operations Coordinator at DHL Fulfillment Network.

“We worked closely with the customer to identify gaps in their supply chain and e-commerce fulfillment, then implemented a solution to transform their logistics operations,” explains the Mexico Operations Coordinator at DHL Fulfillment Network.

Key actions included:

• Process Optimization: Reengineering logistics processes to improve operational efficiency and reduce delivery times.
• Advanced Technology: Integrating technical solutions, including warehouse management systems (WMS) and real-time tracking.
• Capacity Expansion: Enlarging storage facilities and improving inventory management to handle higher product volumes.
• Flexibility and Scalability: Leveraging DHL Fulfillment Network’s capabilities to quickly scale operations in response to market demand.

“The cornerstone of the solution was technological integration,” says the Mexico Operations Coordinator at DHL Fulfillment Network.“We connected the customer’s SAP system with Manhattan Active, making them our first customer in Mexico to use this system within the DHL Fulfillment Network. This ensures both sides have access to the same real-time information, guaranteeing full transparency and traceability.”

“There are also practical considerations the first of which is people!” notes the Mexico Operations Coordinator at DHL Fulfillment Network. “We have a team of seven permanent staff dedicated to this customer, which can grow to 20 during seasonal peaks.”

The distribution center is strategically located to support national and international logistics, enabling shipments within Mexico and to Costa Rica, Colombia, and Chile.

Thanks to this partnership, the customer can now visualize every order in real time, anticipate issues, and block suspicious orders before shipment preventing fraud-related losses. This increased visibility and control reduced delivery times from seven days to just two, significantly improving the end-customer experience.

“Like all our customers, they now benefit from our standardized model, which offers flexibility and scalability allowing them to scale up for peak seasons or promotions and scale back down afterward,” says the Mexico Operations Coordinator at DHL Fulfillment Network.

The customer’s words speak for themselves:
“We have great confidence in DHL; we consider you a strategic global partner. We’re excited to work with you! Our goal is to build a strong alliance that lasts for years as we continue growing in Mexico.”

And we’re happy to report that we’ve lived up to expectations! The new model helped the company meet and exceed all performance indicators:

Costs are down by around 30%, turning their supply chain from a cost center into a value driver for long-term success.

Kristiam Terán, Mexico Director of Business Development at DHL Supply Chain, sums it up:
 “We transformed a manual operation into a digital, efficient, and transparent logistics experience. Today, our customer can focus on growing their business while we ensure every delivery with precision, traceability, and trust.”

Want to achieve similar results and add significant value to your business with world class e-commerce fulfillment? Our in-country experts are ready to talk to you today.