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A health boost: transforming logistics for international wellness company

Due to accelerated growth and increasing service demands, this leading wellness company needed to transform their logistics operations.

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To capitalize on the opportunities presented, the company needed to be able to respond more efficiently to a rapidly expanding business environment, greater operational complexity and increasingly high service expectations.

With both distributor and end-customer orders to manage, the company required a logistics solution capable of offering greater visibility, flexibility and control without disrupting daily operations.

"The implementation of DHL Fulfillment Network enabled us to support this client through a complex transition without any interruption to their operations. Today, they have a more efficient logistics chain, optimized in cost, and ready to support their growth." – Operations Supervisor, DHL Supply Chain Mexico.

Through DHL Fulfillment Network, the company evolved its logistics model into a more agile, digital and scalable operation aligned with its commercial needs and growth plans.

Customer Challenge

  • Need for improved processes to boost productivity and optimize space.
  • Need for greater operational flexibility amid volume fluctuations.
  • Transition to a new logistics model to take place without stopping operations.

DHL Fulfillment Network Solution

  • Implementation of DHL Fulfillment Network as a flexible operating model.
  • Technological migration to a cloud‑based WMS with real‑time visibility.
  • Layout redesign and optimization of picking and auditing processes.
  • Space and resource model based on real demand.

Customer Benefits

  • Up to 40% lower costs and improved productivity.
  • 20% to 30% reduction in delivery times and greater visibility.
  • Digital, flexible and space‑optimized operation (up to 35% smaller area).

Customer Challenge

  • Logistics optimization and productivity
    The previous operating model limited process efficiency, causing unnecessary in‑warehouse movement, inefficient space usage, and longer times in key activities such as picking and auditing.
  • Capacity and adaptation to demand
    Greater ability to adapt to volume fluctuations was needed, without relying on fixed space allocations and resource structures that increased operational costs.
  • Operational continuity during transformation
    It was crucial to transition to a new logistics model without stopping operations. The company needed to continue receiving, processing and shipping orders across both B2C and B2B schemes without affecting the end-customer experience or its distributor network.

The implementation of DHL Fulfillment Network enabled us to support this client through a complex transition without any interruption to their operations. Today, they have a more efficient logistics chain, optimized in cost, and ready to support their growth.

Operations Supervisor, DHL Supply Chain Mexico

DHL Fulfillment Network Solution

DHL Supply Chain worked closely with the client to implement a comprehensive solution through DHL Fulfillment Network, designed to strengthen their operation through technology, efficiency, and scalability.

  • Complete technological integration
    The warehouse management system was migrated to a cloud‑based platform, enabling a fully integrated operation with real‑time visibility of inventory, orders and performance. This system supports agile decision making based on reliable data.
  • More agile layout and processes
    Through inventory and flow analysis, the warehouse layout was redesigned to reduce unnecessary movement and enable easier access to high‑rotation products. As a result, picking and replenishment activities became faster and more consistent.
  • On‑demand capacity and resources
    With the DHL Fulfillment Network model, the client pays only for the space and resources actually used. This structure allows the operation to scale based on demand while maintaining controlled costs and stable service levels.
  • Digitalized and controlled processes
    Audits and picking processes evolved from manual to digital workflows with scanning and system validation, increasing operational accuracy and reducing errors.

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Customer Benefits

The new model allowed this client to focus on commercial strategy and business growth while DHL Supply Chain managed logistics operations with efficiency and consistency, along with these other key benefits.

up to 40%

cost reductions

20% - 30%

Reduced delivery times

35%

reduction of the operational footprint

  • Reduction of operating costs
    A flexible model, efficient use of space and elimination of idle capacity allowed cost reductions of up to 40% without compromising service quality.
  • Greater speed and productivity
    Standardized and digitalized processes accelerated operations, reducing delivery times between 20% and 30% and improving customer experience.
  • Smart space utilization and scalability
    The new layout and inventory optimization reduced the operational footprint by 35%, while DHL Fulfillment Network enabled resource scaling without service disruption.
  • Real‑time operational visibility
    Technological integration provided full control over inventory, orders and performance, enabling data‑driven management and better anticipation capabilities.
  • More reliable execution
    Digitalization and automated validations strengthened traceability and reduced errors, increasing reliability in every order processed.
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