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Björn Borg goes end-to-end to customer with reduced footprint

Björn Borg is a global sports fashion brand with a strong focus on sustainability in everything from the environment to human rights and equality. Sustainability work B. Tomorrow is a driving and central part of Björn Borg's product development strategy. A quest to make a difference, to get better and never to stop developing.

Focus on flexibility

Björn Borg is in the starting blocks to review his delivery solutions. As consumer requirements and awareness increase, price is no longer the only relevant parameter for freight. It wants to be able to provide several delivery options, where deliveries up to the door are a must, as well as sustainable delivery options along with maintained high precision. A wide range of delivery options increases the convenience of the consumer and provides increased customer satisfaction.

Reduced carbon footprint

Björn Borg's goals in his sustainability work B. Tomorrow covers everything from human rights, to chemical emissions and reduced carbon footprint. This is implemented through smarter logistics and transport. DHL has a number of initiatives that are in line with Björn Borg's sustainability goals, together we are looking at delivery options to reduce the carbon footprint. Jonathan Larsson, Supply Chain and Logistics Manager at Björn Borg, is passionate about lastmile delivery, the last part to reach consumers, where you can influence the environment to a large extent through the choice of climate-smart delivery solutions. Among other things, he is looking at a DHL initiative with electric bicycles, which is both practical and sustainable in urban environments.

Customer trust and partnership

Customer trust and partnership

Jonathan has a clear customer and consumer focus at all stages;

"The customer's confidence in the online store's transport solutions is important and should not be underestimated, and DHL is strong, it is a well-known distributor that many customers feel safe with.

DHL's wide range, flexible solutions and environmental focus suit Björn Borg and ultimately the conscious consumers;

"Having a good logistics partner means a lot. Someone who is an expert in his field and who offers tailor-made solutions that deliver great profits through consolidation of deliveries and streamlining of flows.

Read our full Customer Case Björn Borg

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