Fast fashion quickly delivered
NA-KD was born out of a dream to challenge the fashion industry and offer a whole new shopping experience. NA-KD has won several prestigious prizes. Logistics are part of the customer experience that NA-KD places great emphasis on.
NA-KD is one of Europe's fastest growing companies and has since its inception in 2015 been awarded several prestigious awards.
The online store currently has over eight million visitors per month and delivers to over 140 countries. Oscar von Konow is vice president and co-founder of NA-KD, his team is responsible for logistics ranging from imports to inventory management and last-mile deliveries.
Customers demand simplicity
In the world of fashion and e-commerce, it's all about speed and simplicity. New products should reach buyers quickly and deliveries must be smooth and adapted to the customer's needs.
"Today, customers demand that it is quick to get the goods home," says Oscar, who, together with his team, is constantly working to improve the customer experience and expand the range of services.
Shipping, an important part of the customer's shopping experience
"Delivering quickly is easy if it can cost anything. Finding the right balance between speed, quality and price is more difficult. The number of delivery points, the proximity to the customer and working with accepted players in the market are important criteria that NA-KD looked at in the choice of freight company. It is important that customers have confidence in the freight company and it is built first of all by good delivery quality and a good response in customer support. Then the collaboration must work smoothly - in everything from the system implementation to the daily communication around logistics and delivery issues.
A local and global partner in several stages
NA-KD needs a partner who can distribute their products in Sweden as well as globally. A partner who has experience in e-commerce and the challenges facing the industry. DHL's wide range of services makes them an attractive partner for NA-KD.
DHL has been an important partner for NA-KD for deliveries since day one. Oscar appreciates the breadth that DHL offers in terms of services and the professional treatment he receives from DHL's staff.
"Having a good logistics partner is everything. If you can't deliver on time, you don't have any business left.