10. Shipping – think speed!
Be clear about your holiday delivery cut-off times at your e-commerce website’s checkout so that customers aren’t left disappointed. Partnering with an Express specialist like DHL means you can be sure of fast delivery – and your customers will be able to track their order right up to the moment it arrives at the gift recipient’s door.
11. ...and price!
In a survey by INQIQA, 52% of gift buyers said high delivery charges are one of the most annoying factors when shopping online7. Can you afford to absorb the cost of offering free shipping elsewhere in your business? It could stop you losing a significant portion of sales at the last moment – something we know will be annoying to you!
12. Remember, gifting is not just for Christmas!
As an e-commerce seller, you should have a calendar marked with all the holidays where people exchange gifts to plan your marketing campaigns around. If you ship internationally, don’t forget to research other markets’ important holidays – for example, the UK has a different date for Mother’s Day than the US, giving you the opportunity to cash in twice.
Peak gifting season is here! These are all the consumer trends you should be aware of to ensure your business is able to make the most of every sales opportunity. Happy selling!