Whether you're a start-up with the warehouse under your bed or an established company, the most important incentives for the e-commerce consumer are that it should be easy and quick. Therefore, we summarized five areas to focus on for those who want to invest in their own e-commerce. As an e-retailer, your contact areas with customers are fewer and you must therefore also invest in ensuring that your digital reception is as good as possible. So, what should you who are thinking of starting e-commerce think about?
Nail an e-commerce strategy
There's a lot to think about before you start up. There are several issues that include an e-commerce strategy: Your product or service - is it competitive, and is it available to sell online? Is an online shop the best sales channel for you? Does your business idea hold? How are you going to make the money? Be clear so that everyone can understand what you offer the market...
Implement an e-commerce platform with the user in focus
Choosing an e-commerce platform is not easy. A user-friendly interface with the user in focus is needed and you must be able to handle the orders smoothly. So what is important to consider in the choice of e-commerce platform and provider?
Here are some of our tips: Choose a partner with a clear focus on e-commerce that can translate both your business needs and your customers' needs into the technical solution that suits you best. Feel free to invest in an e-commerce platform from one of the established suppliers on the market...
Chooses a simple and secure payment solution
Choosing the right payment solution is also an important choice for you as an e-retailer. You probably know for yourself how frustrating it can be when a payment service malfunctions and you can't cancel your payment. The payment service therefore needs to be both smooth, simple and secure for the customer to choose to complete their purchase...
Invest in a reliable logistics partner
If you want to win the battle for both customers and profitability, you need to answer the question: how should mine be delivered in the fastest possible and most cost-effective way? Successful e-commerce is very much about well-thought-out logistics...
Create smart and efficient communication and marketing
Since you do not meet your customers, as you do in a store, both customer service and customer care become a central part of your communication and marketing. Keeping your promises and having a proactive customer service that is available and fast if something happens will therefore also be extra important...