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Sustainable Aviation Fuel: Boost Your Green Credentials

Anna Thompson
Anna Thompson
Discover the content team
4 min read
Graphic image of presents and DHL logistics activities

Customers are more environmentally conscious than ever, and expectations for sustainable business practices continue to rise. Discover how DHL’s Sustainable Aviation Fuel (SAF) initiative is helping companies of all sizes reduce their carbon footprint and advance their sustainability goals—and learn how your business can take part in building a greener future with DHL.

What is GoGreen Plus?

DHL Express has recently launched GoGreen Plus, a dedicated solution to help businesses reduce the carbon emissions associated with their shipments through the use of Sustainable Aviation Fuel. SAF is a biofuel that is produced from renewable sources such as vegetable oils, animal fats, waste products, and agricultural crops. SAF is specifically designed to be used as a substitute for traditional jet fuel and can reduce greenhouse gas emissions by up to 80% compared to fossil fuels.  

Why it matters – Now More Than Ever

Sustainability is no longer just a buzzword—it has become one of the most important trends shaping industries worldwide. In e-commerce, for instance, consumers are increasingly mindful of the environmental impact of their purchases, with 88% stating they are more likely to remain loyal to brands that actively support environmental initiatives¹.

Many businesses have already taken steps toward greener operations, such as adopting recyclable packaging or participating in carbon offset programs. Now, there is an even more impactful way to reduce your environmental footprint in logistics. DHL’s innovative Sustainable Aviation Fuel (SAF) program enables customers to lower the carbon impact of their deliveries and take a meaningful step toward more sustainable shipping.

 

What is the benefit of GoGreen Plus?

51% of consumers say understanding the carbon footprint of their delivery will be “very important” in the next 5 years2. With GoGreen Plus, your business has a unique opportunity to tailor its CO2e reduction and the amount of SAF it uses.

In contrast to “offsetting” – where businesses “neutralize” their emissions through environmental programs like reforestation and habitat restoration projects – GoGreen Plus is “insetting”. This means businesses can take actions to reduce their Scope 3 emissions, the indirect greenhouse gas emissions that occur in their value chain. This method is a more direct and meaningful way to measure progress in reducing emissions. It can be used for DHL customers’ own voluntary emission reporting and follows the Science Based Target Initiative (SBTi) philosophy.

The GoGreen Plus service can be selected for individual shipments, making it a flexible option for SMEs and e-commerce businesses with smaller cargo loads.

How does it work?

You now have two options to select GoGreen Plus with DHL Express: either on a contractual basis, or when choosing your shipping service through MyDHL+, DHL Express’ online shipping and tracking platform. 

Via the contractual model, your business decides how much it would like to reduce its CO2e and how much to invest in Sustainable Aviation Fuel. Full flexibility is offered in this case. DHL Express uses the contribution to invest in SAF. An independent auditor will annually verify the emission reduction value of the purchased SAF, as well as verifying that all investments have been exclusively used for SAF.

Your company will receive a certificate with the emission reduction value, which can be used to reduce your own Scope 3 footprint.

DHL will invoice you via your preference of a lump sum or a per lb. charge, along with a complimentary Carbon Footprint report.

You can reach out to your DHL Express representative for more information on this.

Via the MyDHL+ option, you can select GoGreen Plus on an individual shipment level, which comes with a standard CO2e reduction of ~30%.

Why partner with DHL?

Deutsche Post DHL Group has set an ambitious target to achieve net-zero logistics-related emissions by 2050. The company actively collaborates with customers to support their individual sustainability goals and accelerate progress toward greener supply chains.

As part of this commitment, DHL Express has secured two of the largest Sustainable Aviation Fuel (SAF) agreements in the industry with BP and Neste, totaling over 800 million liters. These landmark partnerships support DHL’s broader objective of incorporating 30% SAF into all air transport operations by 2030, significantly reducing the environmental impact of global shipping.

Commit to change

Sustainability matters – to the planet, to your customers, and to your business’ bottom line. With DHL’s GoGreen Plus service, your business can demonstrate its commitment to a more sustainable future.

Open a DHL Express Account to discover how GoGreen Plus can help your business grow. 

1 - Forbes

2 - Descartes