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Press Release: Plantation, Fla. 07/24/2018

Emerging Designers Take Their Business to New Heights in the Global Marketplace

DHL, the world’s leading international express services provider, announced the recipients of the inaugural DHL Logistics in Fashion award program. The program recognizes three designers who are part of the CFDA’s extensive network of brands that made significant strides in expanding their business globally. DHL Express in the United States has teamed up with the CFDA to be the American fashion trade organization’s official logistics partner.

“We are pleased to leverage our deep experience in the fashion industry and work with CFDA member designers to find ways to strengthen their global reach,” said Christine Nashick, Chief Marketing Officer for DHL Express Americas. “We want to help these emerging designers expand their businesses by helping them adopt the most impactful approaches to growing their global supply chain.” 

The winners, chosen jointly by a jury of CFDA and DHL representatives, are… 

  • Area is Beckett Fogg and Piotrek Panszczyk's downtown fantasy of an uptown brand. Whether the pieces are dripping in crystal or strictly tailored, they always skim the body in a sensual and considered manner.
    “What we love most about DHL is that its service extends beyond major markets which allows us to connect with smaller, more specialized vendors and it allows us to reach our customers at an individual level on a global scale. We are thrilled and honored to partner with DHL as our business grows.” - Beckett Fogg of Area
  • Brandon Maxwell is a luxury women’s ready-to-wear label launched in New York in 2015. With a focus on craftsmanship and impeccable tailoring, we are dedicated to making women feel beautiful, sophisticated, and powerful.
    “Our commitment to making clothes for women of all ages and backgrounds is a big part of our DNA at Brandon Maxwell.  In order to do so timely and seamlessly, we require a partner that is able to provide us with the expertise and infrastructure to ship our product around the world without delays. Through the support of DHL and the CFDA, we feel confident that we are delivering our goods in the same way they were constructed; with quality, love and care”
  • Liya Kebede is the founder and creative director of lemlem, an artisan-driven collection of women’s, men’s and children’s clothing and home goods, made entirely in Africa and its Foundation, working to promote health and create pathways to jobs for women artisans.
    “Our commitment to making lemlem in Africa is one of the things that makes our brand so unique; And this comes with some interesting logistics challenges.  Having the expert support and mentorship from such outstanding partners as DHL and CFDA through this award will help lemlem reach new heights, bringing our collections to more markets and promoting African fair trade.” – Liya Kebede 

Award winners will receive special discounts for DHL Express international shipping service; dedicated DHL consultation support on global shipping, regulatory requirements for import/export and support shipping application setup; and PR and social media opportunities with DHL. 

Late last year, CFDA worked with DHL and in collaboration with Accenture (NYSE: ACN), CFDA’s innovation partner, to develop a report on the future of the fashion industry supply chain. “The Human-Centered Supply Chain – Delivered by DHLundefined” presents the most important challenges, disruptions and changes influencing the fashion industry today and how these, in turn, affect both the supply chain and fashion designers.