“While it is great to look for innovative packaging materials, we have to be mindful about land use, monoculture, and the use of agricultural products for packaging. Also worth considering is the consumer’s knowledge of recycling alternative materials at the end of its life cycle,” pointed out Maurin Broil, Senior Expert Business Development, Corporate Shared Value, GoGreen, Deutsche Post DHL Group.
Swedish furniture giant IKEA is going one step further to stop using plastics altogether. The company is phasing out all single-use plastic products from its stores and restaurants, and is aiming for all its plastic products to be made using recycled material by 2020.
“Simply working towards being less bad will not get us where we need to be. We need transformational change, which means challenging old ways and embracing the new, being bold, innovative and committed to action,” said IKEA in its Sustainability Strategy for 2020 report5.
Sensing the gradual but inevitable shift in attitudes, more companies are looking to create new and more sustainable forms of packaging of their own.
British firm Woolcool has developed a sustainable insulated packaging option from a natural source — sheep’s wool. This packaging can maintain products in chilled, frozen and room temperatures, and can be reused up to four times. Woolcool estimates6 it has prevented 75 Olympic-sized swimming pools worth of polystyrene from being dumped into landfills in the past year.