Did you know that the average cart abandonment rate for e-commerce is a whopping 69.8%?1
As an online seller, there’s undoubtedly nothing more frustrating than seeing a customer abandon their shopping cart suddenly – especially if it was filled. The good news is that many of the frictions which cause customers to discontinue their shopping journeys are fixable – you just need to know exactly what they are.
Lucky for you, we’ve done the research to find the 8 most common reasons for online cart abandonment – from unexpected shipping charges to slow delivery options. Even better, we’ve collated some simple, effective steps you can take to fix them.Â
How to Avoid the Dreaded Cart Abandonment
A FREE guide to making your e-commerce basket more efficient and profitable.
REFERENCES
1 -Â Baymard Institute, November 2021
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