Let’s look at why fast shipping is so important to a brand’s success in the global marketplace.  

You finally got someone in Barcelona to click ‘Complete Order!’ But now comes the moment that makes or breaks a brand’s global success — delivery. 

That order isn’t just a sale. It’s a signal that your product, brand, and business are ready to cross borders. But too many small businesses stall out on the edge of global growth because their shipping strategy and global fulfillment processes don’t scale. If you’re still relying on standard international shipping with your domestic carrier, you could be jeopardizing revenue, loyalty, and customer satisfaction. The right shipping strategy can unlock a new level of business performance. 

Why express international shipping matters 

Global e-commerce sales are projected to hit $7.4 trillion by 2025. That’s a huge opportunity — and one that’s being won at checkout. That means choosing the right shipping speed has a big impact on how customers perceive your brand and encourage conversions. In a DHL survey, 29% of global online shoppers said they would bail on their shopping cart if delivery is too slow.

The difference between international express shipping vs. standard

Understanding the differences between global express and standard shipping goes beyond just comparing delivery times. It’s about evaluating cost, tracking capabilities, service levels—and most importantly, how these choices impact your operations and customer satisfaction. This isn’t just about speed; it’s about creating a shipping strategy that drives loyalty and long-term success.

How express and standard shipping compare: 

• Express Shipping: Fast delivery and reliable service are now a core part of the customer experience, driving satisfaction and customer loyalty. Shoppers expect Amazon-level speed and transparency — no matter where they are in the world. And if you can’t meet those expectations? Cart abandonment, poor reviews, and lost customers follow fast. This option is best for high-value orders/items, custom or time-sensitive orders.
• Standard Shipping: Standard, or deferred shipping, on the other hand, is a slower option that allows for longer transit times, often making it less ideal for time-sensitive orders or customer retention. Tracking is generally not in real-time as last mile delivery is done by a local postal service. These deliveries also are not usually time sensitive. This option is best for lower valued orders, and non-urgent needs. 

Something as simple as offering a reliable international express shipping option — or expanding your cross-border shipping capabilities for international shipments — has the potential to transform your business from a domestic player to a global powerhouse, letting you reach new markets, connect with a broader customer base, and achieve revenue growth.

Benefits of offering global express shipping

Shipping isn’t just logistics — it’s marketing, customer service, and brand building in one. Here’s how switching to express can transform your business.

Meet customer expectations.

Consumers around the world are more likely to purchase if quick and reliable shipping is offered. This expectation, fueled by Amazon's fast fulfillment of orders, has raised the bar in the world of e-commerce – whether merchants are shipping domestically or internationally. McKinsey reports that 75% of apparel, hard goods, and specialty retailers planned to implement faster delivery in response to growing demand. 

Creating a competitive advantage.

In the modern e-commerce landscape, fast delivery gives your business a significant competitive advantage, potentially driving customer loyalty and repeat sales. Differentiation is key, and offering international express shipping is often a decisive factor. Many consumers choose retailers based on available shipping options, making fast delivery a powerful selling point — and a smart lever for growing your business.

Simplifying customs and regulations.

Navigating international shipping can be complex, with various Customs regulations and documentation requirements. However, many international express shipping providers offer services that simplify this process. If you rely on a carrier that is experienced with Customs authorities and can facilitate the necessary paperwork, you'll reduce the risk of delays and ensure compliance with local regulations. This support allows businesses to focus on their core operations while ensuring a smooth shipping experience for customers.

Improved customer satisfaction and loyalty.

Fast and reliable shipping is directly linked to customer satisfaction. When customers receive their orders promptly and in good condition, their overall shopping experience with your brand improves. This positive experience can lead to higher customer retention rates and shopping cart conversion, as satisfied customers are more likely to return for future purchases. Additionally, happy customers are more likely to leave positive reviews and recommend your business to others, further enhancing brand reputation and driving new sales.

By understanding the distinct differences express versus standard shipping have on your business and customers, your small businesses can strategically choose the shipping method that aligns with the brand image you want to create.